Key Account Manager - South Korea

You will be an entrepreneurial leader in charge of the development, implementation and tracking of Red Bull’s sales strategy. Thereby delivering sales, volume and profitability targets for major national Off Premise Customers. This role requires a ‘hands-on’ leader and team player who can set clear expectations and objectives, aggressive goals and delivers on key initiatives. You will need to be able to devise a medium-term vision, based on thorough understanding of customers, trends and opportunities with attention to detail. Work closely with the distributor partners in achieving sales targets and driving sales excellence. In addition, lead the development and execution of eCommerce strategy in South Korea with a particular focus on managing the key eCommerce retailers, such as “Naver”, “Coupang”.

Strategy

Lead and manage the implementation of the brand's commercial strategy at all key customers. Develop short and mid-term customer strategies in line with the overall national sales policy. Develop annual promotions schemes, customer advocacy programs with Trade Marketing Specialist to ensure company growth.

Analysis and Planning

Analyse available data sources (e.g. Nielsen, scanner and customer data) and derive customer’s growth opportunities. Continuously plan sales forecast and prepare trade spend budget to hit profitability targets. Develop plans for annual business and effective promotion. Prepare annual negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy.

Execution & Tracking

Conduct and lead yearly negotiation process at key customers. Build a strong partnership with key customers with online and offline, ensuring key delivery on volume, sales, and market share targets. Implement development solutions across shelves, consumer journeys, and marketing strategies. Continuously track and adjust volume and profitability targets by using existing sales reports. Prepare & discuss success of executed plans (e.g. CVS promotions) with customers and show Red Bull’s contribution to customer’s business for long term sustainable business operations and relationships. Use the Perfect Store Audit to manage the execution in store effectively.

Collaboration

Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial. Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth. Strive for Category Captaincy with key strategic retailers within the energy category.

Build strong intercompany networks and establish a close cross-functional relationship with Trade Marketing, local distributor partner, develop winning customer category strategies and conceptual sells.

• A proven track record of at least 5 years and more professional experience in Key Account Management and/or Field ideally with FMCG/beverage background.

• Experience in Category Management and/or eCommerce preferred.

• Excellent network of existing contacts and trade relationships and strong commercial acumen.

• Strategic ability -- develop specific, valuable, innovative and commercially focused strategies but also grasp the ‘bigger picture’.

• Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom line implications of sales and marketing decisions. Able to analyse sales and customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer and Red Bull.

Bachelor's degree or equivalent preferred, major in Economics/Business Administration preferred

This role is offered by Dongsuh Beverages who is a Distribution Partner of Red Bull. Employment for the successful applicant will be with Dongsuh Beverages who operates as the Distribution Partner for Red Bull in South Korea.