Tropicalist Brand Ambassador

1. Job Scope & Responsibilities

Main Responsibilities:

• Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals

• Educate consumers on La Tropical’s brand story, products, and unique Miami roots

• Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols

• Set up and tear down branded displays and promotional materials at events

• Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)

• Communicate real-time execution updates and consumer feedback

Goals for the Role:

• Drive brand awareness and trial through face-to-face sampling experiences

• Support sales efforts by increasing velocity and repeat purchases

• Build local brand loyalty and enhance visibility in key markets

• Provide market insights and feedback to the brand team

Work Locations/Events:

• Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits)

• On-premise accounts (bars, restaurants, lounges)

• Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals

• Community events and cultural celebrations

Feedback Reporting:

• Yes, Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served

• Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post-activation

Work Style:

• Primarily independent, with occasional team activations alongside other ambassadors or sales reps

2. Requirements & Profile

Ideal Background:

• Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling

• Sales or marketing students/recent grads are a plus

• Bilingual (Spanish/English) preferred, given the South Florida market

Soft Skills / Personality Traits:

• Outgoing, confident, and charismatic

• Comfortable approaching and engaging with diverse groups of people

• Reliable, punctual, and professional

• Strong communication and interpersonal skills

• Passionate about craft beer and Latin culture

Required Certifications / Licenses:

• TIPS or SafeServe Alcohol Certification (can be completed prior to first activation)

• Valid Driver’s License and access to reliable transportation

Typical Working Hours:

• Primarily Evenings and Weekends (Thursday–Sunday activations)

• Some weekday evening events or retail tastings (4–8 PM range)

• Shifts typically 3–5 hours depending on activation

Travel/Event Reimbursement:

• Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation

3. Candidate FAQ Preparation

Growth Opportunities:

• Yes. High-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA

Company Products & Gear:

• Branded apparel and gear provided for activations (shirts, hats, etc.)

• Samples provided for events but not for personal use

What Makes This Role Unique:

• Represent one of Miami’s fastest-growing craft beer brands backed by Heineken USA

• Be part of a vibrant and passionate team bringing La Tropical’s Latin heritage and bold flavors to life

• Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beer