At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Global Consumer/Media Data & AI Strategy Lead m/f/d

The Global Consumer/Media Data & AI Strategy Lead will shape and evolve consumer and media data as a strategic enterprise asset across Marketing, Media, Consumer Insights, and the broader commercial organization. This role defines the vision, roadmap, governance, and activation of data across channels, platforms, and markets to enable privacy-compliant personalization, stronger measurement, predictive insights, and improved marketing performance at global scale. Working with internal teams and external partners, the role will build robust data foundations and AI-ready capabilities that turn consumer data into continuous intelligence for more precise engagement, optimized spend, and sustained business impact.

YOUR TASKS AND RESPONSIBILITIES

• Define the global vision and roadmap for evolving, governing, activating, and measuring consumer and media data across channels and markets;

• Build the foundations of a robust consumer data ecosystem that integrates first-party, second-party, and third-party data sources;

• Partner with cross-functional teams to design global-to-local data flows, integration models, and activation strategies that scale across markets;

• Own the connection between data strategy and marketing activation;

• Define and enforce global governance standards, taxonomies, consent policies, and quality frameworks;

• Shape the global consumer/media data vendor strategy;

• Co-shape the Master Data Strategy, ensuring Consumer/Media Data aligns with Product, Market, and Customer master domains;

• Establish and coordinate the network of Consumer Data Owners and Business Data Stewards;

• Lead the strategic adoption and governance of AI and machine learning within the consumer data ecosystem;

• Ensure consumer data is AI-ready by design;

• Own the global data quality and enrichment strategy;

• Guide the adoption of ethical, privacy-forward data practices;

• Translate complex technical and data concepts into clear strategic guidance for marketing and business leaders;

• Build and manage strategic data partnerships with external platforms, technology providers, research vendors, and media partners;

• Monitor emerging data trends, regulatory changes, and technological innovations.

WHO YOU ARE

• Bachelor’s degree in marketing, Data Science, Digital Strategy, Business, Analytics, or a related field; master’s degree preferred;

• 10+ years of experience leading and evolving consumer data strategy at global scale;

• Proven experience leading or shaping large-scale consumer data and marketing data platforms;

• Demonstrated ownership of end-to-end data architecture design, including ingestion, modelling, interoperability, and activation;

• Deep expertise designing and operating privacy consent and identity-aware data systems;

• Demonstrated experience collaborating with external data and media partners;

• Experience partnering with technology, digital, analytics, and marketing teams to build data-driven capabilities and tools;

• Strong measurement orientation, with experience defining effectiveness frameworks;

• Experience employing advanced data techniques such as segmentation, predictive modelling, machine learning enabled activation, and experimentation;

• Strong executive communication, transformation leadership, and AI/data fluency;

• Ability to lead transformation initiatives, manage ambiguity, and drive alignment;

• Demonstrated experience designing and implementing AI/ML-powered data capabilities;

• Practical experience with identity resolution strategies, including clean room technologies;

• Fluent English required; additional languages a plus.

We are looking forward to receiving your application by 6th July. Thank you!

#LI-CH

YOUR APPLICATION

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination. Bayer is committed to providing barrier-free access and support-facilities for individuals with disabilities - during the application process and beyond. Applicants with disabilities are encouraged to request any support / equipment they may need via the contact information below.

Location: Switzerland : Basel-City : Basel

Division: Consumer Health

Reference Code: 873221