Experiential Marketing Lead

The pay range is $95,000.00 - $171,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

We’re looking for a strategic, creative, and culture-savvy Experiential Marketing Lead to join our team, with a focus on style, fashion, and design-led campaigns. In this role, you’ll be responsible for leading end-to-end experiential strategy and execution for high-impact programs that bring the Target brand to life in unforgettable ways—whether that’s launching a new designer collaboration, curating immersive fashion-forward experiences, or showing up at cultural events that matter.

You’ll collaborate closely with cross-functional partners across Brand & Category Marketing, Creative, PR, Talent & Influencer Partnerships, Media Strategy, and Social Media, ensuring your campaigns are culturally resonant, strategically sound, and visually stunning. You’ll work with top-tier agencies and creatives to push boundaries and produce buzzworthy activations that drive engagement and brand love—both IRL and online.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

What You’ll Do

• Lead experiential strategy for style, design and culturally-focused initiatives, from concept to execution

• Develop innovative activation ideas that resonate with fashion-forward audiences, tastemakers, and key communities

• Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels

• Manage budgets, timelines, vendors, and agencies with confidence and clarity

• Guide creative development with a strong eye for design and brand aesthetics

• Leverage cultural insights, trends, and guest behavior to shape experiences that feel relevant and shareable

• Track success metrics and key learnings to inform future planning

• Navigate the evolving event landscape with agility, incorporating hybrid and digital extensions where needed

• Represent Target in NYC-based industry and cultural spaces, identifying potential partnership opportunities

About You

• Bachelor's degree or equivalent experience

• 7+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of style, fashion, design, and culture

• Strong cross-functional collaborator with excellent communication and presentation skills

• Proven ability to build brand moments that scale across PR, social, and digital

• Insatiably curious and culturally attuned and tapped into trends, influencers, and the creative scene in NYC and beyond

• Thrives in fast-paced, dynamic environments and can pivot quickly when needed

• Solution-oriented, resourceful, and detail-obsessed

• Willing and able to travel and work flexible hours as needed to support activations

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.