Brand Manager - Wellness Category (Tokyo, 13, JP)

Relocation Assistance Offered Within Country Job Number #174067 - Tokyo, Tokyo-To, Japan

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary/Purpose: The Science Diet Brand Manager is responsible for the development and execution of brand plans, programs, and go-to-market activities to achieve the brand’s short and long term business objectives. Responsible for leading the brand team in developing strategic priorities, creative briefs for holistic marketing campaigns or initiatives, assessing critical issues, and recommending strategic and tactical solutions. Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity. Ensure consistent and effective brand messaging to the consumer and consistent consideration of retail environment specific needs/tactics.

Responsibilities:

• Brand Strategy(20%)

  • Review, Develop, Align and Execute Brand Marketing strategy, mainly annual basis
  • Closely collaborate with Customer Development Organization, and Integrated Brand Experience & Digital team to develop and execute strategy

• Go-to-Market & Integrated Marketing Communications (60%)

  • Lead the initiative design of Integrated Marketing Communications such as product innovation (new product driven initiative) and commercial innovation (new communication idea driven initiative) including communication idea development, agency brief and/or brief to internal stakeholders
  • Co-lead the new product preparation for Japan launch such as local copy claim and packaging.
  • Lead the initiative delivery of Integrated Marketing Communications and Go-to-Market such as advertisement (online & offline), point of sales materials to Brick&Mortal and EC shop front, and/or sales promotion (e.g. open consumer campaign)
  • Periodically align the plans with Asia Regional Marketing team

• Retail & Sales Activation (10%)

  • Have the internal sales deployment for Spring and Fall to handover Integrated marketing Communications plan to Customer Development Organization
  • Join and support JBP (Joint Business Planning) with top retailers when necesarry
  • Support sales activation with top retailer/s when necessary

• Insights & Analytics (10%)

  • Up-to-date dynamics of the wellness pet food market through sell-through data (Intage SRI+ basis), and integrate issues and opportunities to Brand strategy and/or Integrated Marketing Communication plans.
  • Up-to-date consumer insights through qualitative researches and/or reports

Required Qualifications:

• Bachelor degree required

• At least 5 years of brand management and/or customer marketing in consumer goods industry

• Native level Japanese and Business level English proficiencies.

• Ability to lead cross-functional teams and clearly identify the tasks and resources required to move projects ahead

• Teamwork & collaboration – Works effectively with people in other departments, functions and regions

• Effective execution – Achieves results with speed and excellence

• Ability/potential to understand financial as well as business implications of programs and initiatives

• Strengths in analytical skills to draw insightful conclusions from available data.

• Strengths in leveraging key insights into action

• Outstanding project management and planning skills

• Knowledge, Adequate digital literacy, including a thorough understanding of Internet and software programs such as e-mail, Excel, PowerPoint and Word.

• enthusiasm and assertiveness

Preferred Qualifications:

• Master's Degree in Marketing, or Business Administration will be an advantage.

Others:

• Expected percentage of travel: Up to 10%

Our Commitment to Inclusion Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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