Mar.Com Specialist - PR (Shanghai, CN, 200023)

Company: Vaillant Group (China) Heating, Cooling and Environmental Technology Co., Ltd. Location: Shanghai-CHN Country: China (CN) Brand: Vaillant

Contract type: Permanent Working time: Full-time

What we achieve together

• Manage and operate official social media channels (e.g., WeChat, Douyin, RedNote).

• Develop and execute content strategies and editorial calendars aligned with brand and campaign priorities.

• Leverage understanding of platform mechanisms, content trends, and traffic distribution logic to optimize reach and engagement.

• Coordinate with agencies and internal stakeholders to produce engaging content including articles, posters, and short-form social content.

• Monitor platform performance and provide regular analysis and optimization recommendations based on data.

• Support KOL and digital collaboration projects when required.

• Support communication activities, including press material preparation, media coordination, and interview arrangements.

• Assist in developing brand storytelling and thought leadership content.

• Support communication related to social responsibility initiatives and sustainability project

• Support internal communication initiatives including internal newsletters, leadership messages, and corporate updates on digital channels.

• Support the planning and execution of integrated marketing campaigns, including product launches, seasonal campaigns, and brand initiatives.

• Assist in organizing corporate events such as media briefings, exhibitions, dealer events, and brand activities.

• Track campaign deliverables and assist with post-campaign performance evaluation.

What makes us successful together

• Journalism and Communication or marketing relevant college degree

• 5+ years working experience in MNC or PR Agency in related functions

• Experience in large-scale platform partnership projects or co-marketing initiatives with major digital platforms is a plus.

• Strong marketing sense / communication skills / negotiation skills / inter-personal skills / marketing analysis skills

• Good English writing and reading skills

• Strong responsibility and team-working sense

What you can count on

• We offer flexible working hours and an annual leave and sick leave policy that supports your work/life balance.

• We offer our employees in China an attractive remuneration package, including a competitive salary system and bonus incentive, holiday and flexible annual benefits, and the highest share of housing provident fund.

• We provide border health care for employees including yearly health check-up and supplementary commercial insurance.

• We provide various learning opportunities, including workshops, seminars, events, and e-learnings. Part of our culture is to encourage internal career development and job rotation.

• Our company provides various employee benefits including transport allowance, meal allowance, discounts on Vaillant products, long service award and holiday gift from the trade union.

• We have a modern, comfortable and safe office environment, the ventilation is a new heat exchange fan independently developed by Vaillant, which can provide a steady stream of fresh air all day long, with real-time monitoring of air quality changes in the house, safe and healthy, and bring the natural and comfortable German forest into our company.

• We frequently hold employee activities, including company outings and family days.

What makes us special

We take care of a better climate. In every home and our environment. As a successful family business, we have been living up to this claim for over 150 years. We are one of the world's leading providers of heat pumps, digital services and efficient gas heating appliances and offer energy-saving solutions.

You will find sustainability everywhere at the Vaillant Group. In the office, at the production sites and on the road. Around 16,000 employees from over 70 countries are committed to this every day. As an international team, we take responsibility - for our future and that of our planet. We promote your personal development so that you can act with passion and together we can ensure a better climate.

Become part of the Vaillant Group and help us shape the future of heating!

We promote equity and do not tolerate any form of discrimination. We value the uniqueness of each individual and encourage all people to apply.

Your Contact:

Mengrui Zhang +86 10 85932565