Dir, Enterprise Sales GenStudio Performance Marketing

Adobe GenStudio is a generative AI-first product that lets marketing teams quickly plan, create, manage, activate across apps and publishers, and measure on-brand content. Be on the forefront of Generative AI as we take GenStudio to market.

The GenStudio COE team drives Adobe’s GenStudio business in two key areas. First, as we bring the product to market the team will work with product, product marketing, the sales teams and customers to help shape the current and future direction of Adobe GenStudio. Second, the COE members will help establish a successful pre-sales motion and directly sell GenStudio to customers in conjunction with the Adobe enterprise selling teams. The GenStudio team will be operating in a fast-changing environment. We plan to iterate on the product quickly in response to the needs of customers and the COE team will be responsible for uncovering those needs. The COE leader should be comfortable with this fast-paced, startup like environment where quickly evolving the business will be required. The COE leadership team will work closely with Expert Solutions Consulting, Account Directors, AE’s, Product Specialists, Product Marketing, and Sales Enablement leadership to ensure we complete our goals. As GenStudio matures, this team will transition into a more traditional Product Specialist selling group with set accounts and quota responsibilities.

We are seeking an experienced enterprise sales leader who has a track record of leadership success. Your team of COE/ Product Specialists will drive new bookings help ensure value realization for our customers. If you are a proven leader, passionate about Generative AI, have an entrepreneurial spirit and are excited by market leading customers, we want to hear from you.

This role requires a seasoned leader who thrives in ambiguity, brings strong organizational leadership skills, has a builder mentality, and excels at connecting product relevance to executive business outcomes. You’ll build scalable frameworks, coach managers and sellers, and represent GenStudio in key strategic discussions across Adobe’s GTM, Product, Engineering, and Strategy organizations.

Come lead Adobe’s most strategic generative AI growth initiative. Build and scale a high-performing sales organization, shape category-defining innovation, and partner with world-class leaders and customers to bring enterprise-grade AI to market!

What You’ll Do

• Lead, develop, and scale a high-performing team of Sales Managers and sellers focused on strategic enterprise adoption.

• Establish and refine the culture, operating rhythms, and execution frameworks that drive clarity, accountability, and excellence.

• Coach managers on hiring, team development, deal strategy, and enabling consistent high-level performance across their teams.

• Own the sales strategy for the GenStudio COE segment, including segmentation, territory design, coverage, and account prioritization.

• Guide teams across America and EMEA in shaping multi-year enterprise strategies, validating high-value use cases, and driving transformational outcomes.

• Partner closely with Enterprise Sales leadership to align account planning, coordinate field activation, and scale adoption across customer segments.

• Support complex enterprise pursuits, ensuring strong executive alignment and solution clarity.

• Collaborate deeply with Product, Engineering, Marketing, and Strategy to ensure customer insights meaningfully influence roadmap decisions.

• Guide proposal development, solution shaping, and customer alignment for initiatives that require deep technical and strategic integration.

• Provide structured market feedback, adoption signals, competitive intelligence, and field insights to guide GTM evolution.

• Drive clarity and consistency in how GenStudio’s value is positioned across the organization.

• Own forecasting rigor, pipeline visibility, deal inspection processes, and data-driven reporting across the GenStudio COE sales organization.

• Identify trends in customer adoption, industry demand, and product fit to help shape planning.

• Develop and refine scalable sales plays, enablement assets, and standard processes that accelerate team readiness and repeatable success.

• Ensure strong alignment and operational rigor across cross-functional GTM partners.

What You Need to Succeed

Required Qualifications

• 15+ years of enterprise software sales experience with 5+ years in people leadership, including leading leaders.

• Proven success scaling emerging or category-creating technology solutions in complex enterprise environments.

• Deep experience partnering with Product, Engineering, and Strategy teams on early-stage technologies.

• Executive-level communication skills with the ability to influence C-suite across business and technical functions.

• Demonstrated strength in operational rigor, forecasting, and building scalable sales frameworks.

• Understanding of enterprise content workflows, digital asset management, creative operations, or technology-based transformation.

Preferred Qualifications

• Experience with generative AI, machine learning, or creative automation platforms and familiarity with Adobe’s product ecosystem (Creative Cloud, Experience Cloud, Firefly).

• Track record launching or scaling new GTM motions or early-stage product categories.

• Background working with global brands or content-intensive industries (M&E, Retail/CPG, Financial Services).

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $316,600 -- $529,625 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $365,800 - $529,625

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.