CBG JP Category Development Marketing

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Job Description:

Position Title Category Development Marketing – Consumer Business Group in Japan

Key Responsibilities

1. Owns category growth and consumer understanding in the country/region and main KPIs are profit center YOY OSG, Std. GM and Market Share

2. Country category expertise to execute category/portfolio strategies and plan

3. From NPI to product availability

Responsibilities

1. Portfolio

   • Adapt the area portfolio strategy and marketing plan for specific regions or countries.
   • Manage NPI pipeline & product launch

2. Price

   • Establish base pricing strategies for each portfolio to achieve standard margins of the profit center.
   • Develops price increase plans to optimize margins and address inflation or cost changes.
   • Collaborates with APL to implement price guidance.

3. Campaign

   • Own overall sales growth targets for campaigns within the country or region.
   • Ownership to decide on campaign launch timing (go or not go) based on channel readiness.
   • Implement Local campaign strategy by defining.

4. Analytics/Budget

   • Analyze syndicated data to identify key growth opportunities and lead projects to gain or recover market share.
   • Manage and track local activation budgets.

Required Experience / Skills

• 5+ years of experience in category, consumer, or brand marketing in FMCG. Lead marketing roles including new product launches.

• 5+ years of experience in collaborating with agencies/designers.

Required Skills

• Data based mindsets with strong analytical skills to identify growth implications.

• Strong influence in leading diverse internal and external team members and stakeholders.

• Openness to drive productive change, with the ability to see the big picture, define new approaches, and take appropriate risks.

• Strong verbal and written communication skills (e.g., PowerPoint, in-person, email) with both global and local teams.

• Ability to manage multiple project timelines, budgets, and resources.

• Basic P&L knowledge

Language Proficiency

• Japanese: Native

• English: Business level

Education

• Bachelor’s degree or equivalent

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