Sr. Manager, Product Management – PC & XR-VR (Onsite-Plano, TX)

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Samsung Electronics America is seeking a dynamic and seasoned Senior Manager, Product Management – PC & XR/VR to lead category strategy, portfolio planning, and go-to-market execution across Samsung’s next-generation Computing and Extended Reality product lines. This role merges two high-innovation categories (PC and XR/VR) requiring a leader with deep cross-industry expertise, strong technology insight, and proven experience commercializing breakthrough hardware and software ecosystems.

This leader will drive US-market product strategy, represent Samsung with key carrier and retail partners, guide long-term roadmap decisions with HQ, and help define how Samsung will compete in emerging spatial computing, AI-enhanced productivity, and immersive device categories. The ideal candidate is both strategic and hands-on, capable of navigating fast-evolving trends, interpreting consumer and enterprise use cases, and influencing global planning decisions.

The position reports to the Director, PC & XR/VR Product Management and collaborates closely with other product categories, Sales, Marketing, Retail, and HQ product planning teams.

Role and Responsibilities

1. Product Strategy & Roadmap Leadership

• Build and own the US portfolio strategy for both PC and XR/VR categories aligning global innovation with US market insights, customer needs, competitive activity, and long-term ecosystem vision.

• Develop a cohesive multi-category roadmap (12–36 months) across Windows, Android/Chrome, and XR/VR platforms defining key hero models, price tiers, and differentiated value propositions.

• Serve as Samsung’s market expert, analyzing segment trends including AI PCs, ARM/Windows evolution, spatial computing, optical engineering, wearable displays, and cross-device interoperability.

• Benchmark competitive products (HP, Dell, Lenovo, Apple Vision Pro, Meta Quest, Ray-Ban Meta Smart Glasses, etc.) to create clear SWOT analysis and inform strategic recommendations.

2. Go-to-Market Excellence

• Lead GTM development for launches across PC and XR/VR categories creating positioning, consumer messaging, sales enablement tools, and cross-channel activation strategies.

• Partner with Marketing, Retail, Carrier, PR, and Supply Chain to orchestrate pre-launch planning, channel readiness, demand forecasting, and lifecycle management.

• Define the 4P strategy and drive comprehensive product launch across all relevant sales channels.

• Organize customer setup details, launch timing alignment, and cross-functional coordination for successful commercialization.

3. Customer, Carrier & Retail Engagement

• Represent Samsung at key customer meetings and retail line reviews articulating product differentiation, ecosystem value, and long-term roadmap direction.

• Understand detailed partner technology requirements, ensuring portfolio plans meet technical, certification, and business needs across Windows, Android, and XR/VR platforms.

• Provide risk assessments when products deviate from US-market requirements and influence HQ to optimize global models for the US environment.

4. Market Performance Management

• Monitor category performance vs. financial targets identifying drivers of share, revenue, and profitability gaps, and creating actionable plans to address them.

• Track competitive investments, market reception, XR/VR developer ecosystem dynamics, and OS/platform updates to guide portfolio adjustments.

• Consolidate post-launch learning (VoC, NPS, consumer research, media reviews, channel feedback) to refine future strategy.

5. Cross-Functional Collaboration & Leadership

• Partner with HQ product planning to advocate for US requirements, shaping future PC and XR/VR hardware, software, AI features, and ecosystem integration.

• Collaborate with Content & Services teams on experience-led differentiators: XR applications, productivity suites, cross-device continuity, AI capabilities, sensors, optics, and platform services.

• Influence internal stakeholders and executive leadership with data-driven recommendations, strategic insights, and thought leadership around next-gen computing and immersive device trends.

• Lead cross-functional team initiatives with strong project and program management discipline.

Minimum Qualifications:

• Bachelor’s degree preferred in Business, Marketing, Engineering, Computer Science, or related field.

• If BS degree, 8+ years of experience in Product Management, Category Management, or Product Strategy.

• Proven experience in BOTH PC computing and XR/VR (or spatial computing, AR/VR wearables, smart glasses, or immersive devices) is required.

• If no BS degree, 10+ years of experience.

• Track record of managing full product lifecycle from strategy formulation to launch execution in highly technical consumer electronics categories.

• Strong understanding of Windows/Chrome/Android ecosystems, immersive technology platforms, sensors, displays, and AI trends impacting next-gen PCs and XR.

• Demonstrated ability to influence cross-functional teams and senior executives across global organizations.

• Excellent written, verbal, and visual communication skills, including experience presenting to customers, executives, and media.

• Strong analytical and problem-solving abilities, with experience leveraging data, financial models, market research, and consumer insights.

• Ability to operate independently with a “roll-up-your-sleeves” mindset while managing complex portfolio programs.

Preferred Qualifications:

• Master’s Degree (MBA or technical discipline).

• 6+ years of experience in product management or strategy roles.

• Previous experience working with OEM partners, chipset vendors (Intel, Qualcomm, AMD), and/or XR/VR platform providers.

• Understanding of developer ecosystems, XR content strategy, and AI productivity workflows.

• B2B experience with PC or XR/VR solutions and enterprise adoption cycles.

Key Leadership Attributes

• Forward-thinking, innovative mindset with passion for future computing and immersive technologies.

• Ability to synthesize ambiguous inputs and rapidly evolving trends into clear, actionable recommendations.

• Strong leadership presence with ability to “manage up” and influence without authority.

• High learning agility, intellectual curiosity, and comfort navigating fast-paced technology environments.

• Excellent relationship-building ability across internal teams and external partners.

Physical/Mental Demands and Working Conditions:

• Work performed primarily in an office environment.

• Must be able to operate a computer and remain in a stationary position for extended periods.

• May require transporting equipment up to 25 pounds.

• Must be able to work under tight deadlines, support launch-critical tasks, and handle periods of high business pressure.

• Minimal supervision—high accountability, confidentiality, and decision-making responsibility.

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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/ Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance

Skills and Qualifications

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