Global Marketing Director, COPD

This role is a pivotal leadership opportunity within one of BBU’s top launches and a key contributor to our 2030 ambition. You will be accountable for global brand strategy and launch excellence, partnering across an XF team to deliver a first-class COPD launch. You bring a strategic mindset, cross-cultural communication strength, and the ability to simplify complexity—amplifying brand strategy and shaping a high-performance, patient-focused culture across global and country teams.

Major Duties and Responsibilities:

As the Global Marketing Director you will be accountable for:

• Brand Strategy and Launch Excellence: Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives.

• Signature Initiatives: Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth.

• Market and Regional Partnership: Build strong, trust-based partnerships with T8 markets, the Global Launch Lead, and Regional Leads; drive alignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails.

• Insights and Evidence: Integrate clinical, real-world, competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication.

• Go-to-Market and Omnichannel: Define segmentation, targeting, and omnichannel strategy (including C360 and next-best-action frameworks) to optimize HCP and patient engagement and measure impact across touchpoints.

• AI and Digital Enablement: Embed AI-powered capabilities responsibly across planning, content operations, and analytics to enhance precision, speed, and scalability while adhering to compliance standards.

• Cross-Functional Leadership: Serve as a core member of the Global Brand Team (GBT) and lead the Global Marketers Forum; orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, and finance to de-risk launch and accelerate performance.

• Agency and Budget Management: Select and lead strategic agency partners; oversee budget planning, investment allocation, and ROI optimization.

• Performance Management: Establish KPIs and leading indicators; drive disciplined performance reviews and course-correct quickly to deliver in-year and long-term objectives.

Requirements/Qualifications:

Education: Bachelor’s degree is required with business degree or scientific expertise as preferred. Master’s degree is desired.

Experience:

• Significant experience launching biologics and delivering end-to-end brand leadership in specialty care.

• Deep knowledge of commercial strategy and core methodologies, including positioning, campaign development, forecasting, pricing and reimbursement, market research, and competitive intelligence.

• Proven track record engaging external stakeholders (e.g., KEEs, prescribers, payers) and converting insights into actionable strategies.

• Preferred: Direct experience launching medicines in one or more of the US, Japan, or China; respiratory or immunology experience a plus.

Special Skills/Abilities:

• Strong strategic thinking, decision-making, and problem solving, with the ability to simplify complexity and set clear choices.

• Demonstrated ability to collaborate and lead across functions and geographies, effective influence without authority.

• Bias for action with a track record of translating ideas into measurable outcomes.

• Robust analytical, organizational, and communication skills (written and verbal).

• Comfortable operating amid ambiguity and managing multiple priorities in a fast-paced, highly cross-functional environment.

• Proven ability to build, develop, and inspire high-performing teams and an inclusive, patient-centric culture.

Total Rewards:

The annual base pay (or hourly rate of compensation) for this position ranges from $231,988.80 to $347,983.20. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.

AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing AZCHumanResources@astrazeneca.com.

Date Posted

31-Mar-2026

Closing Date

13-Apr-2026

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.