Insights & Analytics Manager, APAC Marketing Centre

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Job Description:

We are seeking a highly experienced and strategic Insights & Analytics Manager to join our team at the 3M office in India, located ether at Bangalore or Mumbai. The Insights & Retail Analytics Manager will be part of the APAC Marketing Centre (AMC) team and play a critical role in driving insight led decision making for 3M’s Consumer Business in India and support select regional initiatives. This role partners primarily with India business teams and Asia Pacific regional partners to address key strategic business questions through consumer research, advanced analytics, and market intelligence. This is a critical dual-responsibility role that bridges the gap between market research (Insights) and data analytics (POS & Syndicated Data). The role is responsible for embedding consumer, shopper, and retail insights into innovation development, product positioning, packaging, communication strategy, media planning, and category growth initiatives. Reporting directly to the Asia Retail Analytics Lead, with a dotted line reporting structure to the Asia Insights Lead, this position requires a seasoned professional who can seamlessly navigate both qualitative/ quantitative consumer insights and quantitative retail data. You will collaborate closely with the IN business and cross functional teams-including portfolio management, marketing, sales, digital, media, and product development-will be essential to support growth.

A. Retail Analytics

Oversee POS and retail analytics, including internal sales data (sell-in, POS), Syn data: retail audit, household panel, and other ad-hoc analytics workstreams like assortment optimization, planogram testing, and modern trade channel / customer performance assessments.

• [IN] Own POS & Syn data reporting for IN: by priority portfolio, by priority channel

• [IN] Monthly reviews (POS and Syn data) with business teams to identify opportunities/issues

• [IN] Own POS and Syn Data reporting on PBI: Own syndicated data analytics

• [IN] Own annual pres reviews: NIQ and KWP: strategic annual pres as per issue/themes to diagnose/deep dive

• [IN] Own any ad-hoc analytics (like distribution analytics)

• [IN] Provide support and own ad-hoc analytics – MMM, Pricing, POG analytics

• [Area specific] Area Syn data responsibility:

  • with country team: -annual negotiation / renewal support,
  • imparting training for leveraging syn data usage for decision making
  • reporting at area & global level

Some of the regular retail analytics activities will be:

• Strategic BI Reporting:

  • Work with IN data delivery POC to develop and maintain automated PBI dashboards and comprehensive reports that provide the commercial team with timely and accurate visibility into market performance.
  • Point-of-Sale (POS) Analytics: Analyze retailer POS data to monitor sales trends, identify distribution gaps, and optimize assortment and pricing strategies.
  • Business Reviews: Lead regular business reviews with the IN team, utilizing syndicated and POS data to evaluate category performance, track market share, and assess competitive dynamics.

• Syndicated Data Management:

  • Serve as the primary owner and subject matter expert for all syndicated data sources, (e.g., NielsenIQ Retail Audit RMS, Kantar Worldpanel KWP), you will extract, analyze, and interpret this data to uncover actionable business insights.
  • Agency Relationship Management: Manage relationships with external data providers (e.g., NielsenIQ Retail Audit RMS, Kantar Worldpanel KWP), ensuring data quality, negotiating contracts, and maximizing the value of these partnerships.

B. Consumer & Shopper Insights

The Consumer & Shopper Insights portion of this role focuses on understanding the consumer and shopper with respect to the brand's position in the Indian market.

• Serve as the “voice of the consumer” for assigned categories and brands, ensuring insights are consistently integrated into India innovation, marketing, and business decisions.

• Partner with business and AMC teams to identify growth opportunities, define learning agendas, and scope research questions that deliver actionable insights.

• Design, manage, and execute Learning Plans -including qualitative, quantitative, social listening, to inform innovation, communication, and retail strategies.

• Provide consultative guidance to India and APAC regional stakeholders on research methodologies and insight interpretation.

• Elevate Insights function through new tools and techniques including digital ethnography, ecommerce analytics, and rapid cycle research.

• Explore and embed AI-led tools for insight mining, testing and evaluation

• Lead India Home Care brand health, communication tracking and support selected regional initiatives.

• Initiate and innovation projects through needs exploration, idea screening, concept testing, product fit evaluation, and volumetric studies.

• Develop and maintain social listening dashboards to monitor trends in key target group and mine consumer needs and pain point insights across Asia.

Some of the regular insights activities: (partnering with external insights agencies)

• Brand Health Tracking: Design, execute, and analyze ongoing brand health tracking studies to monitor brand awareness, consideration, and equity over time. You will identify key drivers of brand performance and provide actionable recommendations to the marketing team.

• Innovation Research: Lead consumer research to support the new product development pipeline. This includes concept testing, product testing, and identifying unmet consumer needs to guide innovation strategies.

• Communication Research: Support creative development process in big idea generation and evaluation. Evaluate the effectiveness of marketing campaigns and advertising efforts through rigorous post-communication surveys. You will measure campaign reach, resonance, and impact on brand metrics.

• Cross-Functional Collaboration: Partner closely with the IN business and marketing teams to ensure that consumer insights are integrated into strategic planning and execution. You will act as the voice of the consumer in cross-functional meetings.

• Regional Alignment: Maintain a strong dotted-line relationship with the Asia Insights Lead to ensure that local research initiatives align with regional methodologies and strategic priorities.

Qualifications and Skills

Required Experience/Qualifications

• Bachelor’s degree or higher in Business Administration, Economics, Statistics, Engineering, or a related field from an accredited institution

• At least 8-10 years of dedicated experience in Analytics / Syndicated Data management, with deep expertise in utilizing Nielsen retail audit and Kantar Worldpanel data.

• 10+ years of consumer insights or market research experience in India (client‑side)

• Strong command of qualitative, quantitative methodologies

• Proven experience working within the Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) industry is highly preferred.

Required Expertise/skills

• Proven ability to analyze, integrate, and synthesize insights from multiple sources to influence business stakeholders

• Demonstrated project management skills with experience managing multiple simultaneous projects

• Resourceful, detail‑oriented, and able to work independently as well as collaboratively

• Running Insights workshops for stakeholders

• Analytical Acumen: Exceptional ability to synthesize complex data from multiple sources (primary research, syndicated data, POS) into clear, cohesive, and actionable business narratives.

• Technical Proficiency: Advanced proficiency in data analysis and visualization tools. Experience with Power BI platforms is required. Working knowledge of SQL, Python, or SPSS is considered a strong advantage.

• Communication and Presentation: Excellent verbal and written communication skills, with the ability to present complex data findings to non-technical stakeholders in a compelling and easily understandable manner.

• Stakeholder Management: Proven ability to build strong relationships and influence decision-making across matrixed organizations, working effectively with local marketing teams and regional leadership.

• Vendor Management: Experience managing external research agencies and data providers, including budget management and contract negotiation.

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