Sports Marketing Manager

Company Description

The Sports Marketing Manager is responsible for leading and delivering the sports marketing strategy across Athletes, Events, and Gaming. The role ensures balanced focus across priorities, drives growth of each pillar, builds strong partnerships, and enables the team through clear planning, processes, and execution to deliver against company objectives.

Job Description

SCOPE OF WORK

• Full ownership of the sports marketing function across athletes, events, and gaming

• Strategic planning, prioritization, and performance management of all sports pillars

• Line management of athlete manager and gaming manager

• Ownership of annual sports marketing plans, budgets, and kpis

• Final decision-making authority on partnerships, investments, and priorities

• Accountability for delivery, impact, and alignment with company objectives

• Cross-functional alignment with marketing, media, content, finance, and legal

KEY RESPONSIBILITIES

• Drive the overall sports marketing strategy across Athletes, Events, and Gaming

• Translate company objectives into clear annual plans, priorities, and KPIs

• Maintain balance across pillars to ensure focus, impact, and efficiency

• Lead business planning and roadmap development for sports marketing

• Own sports marketing budget planning, allocation, and tracking

• Ensure investments deliver against defined objectives and KPIs

• Identify efficiencies and opportunities to scale impact within budget

• Manage, coach, and develop sports marketing team members

• Ensure clear planning, ownership, and accountability across the team

• Support team members across projects to ensure delivery and problem-solving

• Build team capability through clear processes, feedback, and development

• Lead sports marketing projects end-to-end from planning to execution

• Manage and grow partnerships with athletes, teams, leagues, and federations

• Expand and maintain a strong network to ensure the right setup and support for delivery

• Act as the main point of ownership for Sports marketing department for stakeholder alignment and decision-making

• Drive growth and expansion opportunities across all sports marketing pillars

• Identify new sports, formats, and partnerships aligned with brand strategy

• Protect and evolve existing sports properties to sustain relevance and impact

Qualifications

Strong Sports industry experience

Leadership experience and ability to lead a team

Good business acumen and preferably corporate background

Network in the sports ecosystem

7+ years of experience