Assistant Manager - Sales

Overview

The Pricing Coordinator – Trade Promotion Management (TPM) is responsible for end-to-end execution, governance, and optimization of pricing and trade promotion activities. This role ensures accurate promotional pricing, contract administration, trade compliance, and high-quality service delivery through strong cross-functional and customer collaboration. The position plays a critical role in enabling flawless trade execution, data integrity, and continuous improvement across TPM processes.

Responsibilities

• Manage and execute pricing activities across the TPM lifecycle with a strong focus on accuracy, timeliness, and compliance

• Set up, review, and maintain promotional pricing, trade allowances, rebates, and customer-specific deals

• Validate pricing inputs for promotional events, contracts, and claims

• Investigate pricing discrepancies, identify root causes, and support timely resolution

• Ensure adherence to approved pricing strategies, trade terms, and governance standards

• Draft, review, and submit trade promotion contracts required for QC verification

• Ensure contracts accurately reflect approved events, pricing, and trade terms

• Manage promotional calendars and ensure updates are accurately reflected across all relevant systems (TPM tools, Sales Planner, customer portals, SAP/ERP)

• Support claim-related checks and trade spend validations

Planning, Analytics & Reporting

• Build, maintain, and update Sales Planner / Prosper planning models

• Communicate pricing and promotion changes clearly to Finance and Revenue Management teams

• Prepare pricing and promotion reports, dashboards, and analytical trackers

• Perform action-oriented cause-of-change analysis to support business decisions

• Monitor business trends, customer developments, competitive activities, and historical category insights

Cross-Functional & Customer Collaboration

• Build strong working relationships with Sales, Finance, Revenue Management, Category, and Customer Teams

• Act as a key point of contact for customer teams to ensure strong execution of tactical trade programs

• Manage expectations through clear verbal and written communication

• Support alignment across functions to ensure seamless execution and issue resolution

Qualifications

Skills & Qualifications

Education

• Bachelor’s degree in Commerce, Business Administration, Marketing, or Finance or BE/BTech. Master’s degree preferred

Experience

• 3-6 years of experience in Pricing, Trade Promotion Management, Trade Administration, Sales Operations, or Finance Operations

• Prior FMCG industry experience strongly preferred

Technical & Analytical Skills

• Advanced Excel proficiency (LOOKUPs, Pivot Tables, Power Query, advanced formulas, data validation)

• Strong analytical, critical thinking, and problem-solving skills

• Experience with SAP, TPM tools, ERP/CRM systems, Business Objects, or similar enterprise platforms

• Ability to quickly learn and adapt to internal systems and tools

Behavioral & Professional Competencies

• High attention to detail with strong accuracy and quality orientation

• Excellent communication and stakeholder management skills

• Strong time management and prioritization abilities

• Change management mindset with accountability, follow-through, and sense of urgency

• Independent, motivated, and customer-focused

• Ability to build strong partnerships for overall team and customer success