Senior
Brand Manager
Knowledge, Skills and Experience:
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Bachelor’s degree or above (business related major preferred).
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English proficiency.
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At least 6 years of marketing experiences in FMCG/ Beauty industry (cosmetic related preferred). Experience in managing leading brands & competitive category is a plus
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Business acumen & analytical skill
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Good ownership/ good learning agility/ adaptability/ a good team player with flexibility.
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Multi-tasking and project/timeline management, incl. launch and relaunch projects.
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High level of ownership, learning agility, and adaptability in a fast-paced environment.
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Strong team player with a collaborative and flexible approach.
Main Accountabilities
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Develop and execute comprehensive category and brand strategies to drive sustainable business growth and gain market share in a competitive category
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Monitor sales performance and manage financial KPIs to ensure business targets are met
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Lead end-to-end New Product Development (NPD) process and major launch campaigns. Independently manage projects and collaborate seamlessly with cross-functional internal teams.
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Lead strategic brand projects and partner closely with creative, media, and PR agencies to execute high-impact marketing initiatives.
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Able to analyze and interpret research data/report (i.e Kantar, Nielsen) to understand consumer insights and apply key learnings.
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