Sr Manager Communications - China, Hong Kong & Macao

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re transforming our business to deliver a smoke‑free future—boldly, responsibly, and with purpose.

The Communications team is the strategic engine of our transformation. We shape PMI’s reputation, lead public and regulatory affairs, and build trusted relationships with government, policymakers, and society.

Our evolving business and regulatory landscape calls for communications leaders who can shape reputation, drive advocacy, and influence conversations across complex markets. Join us as Manager Communications for China, Hong Kong & Macao, where you will build strategies, craft narratives, and drive engagements that support our business transformation and long‑term corporate objectives.

If you thrive in a high‑impact environment and want to play a pivotal role in shaping public perception, influencing stakeholders, and amplifying thought leadership — this is your place.

Your ‘day to day’

As the Manager Communications, you will lead the development and execution of integrated communication strategies across China Mainland and the HK/MO SAR markets. You will support PMI’s business priorities, regulatory advocacy, reputation building, and global transformation agenda.

Lead Integrated Communication Strategy

• Develop comprehensive communication strategies for China Mainland and HK/MO SAR to address business priorities, regulatory topics, and corporate reputation needs.

• Drive narrative development around technology innovation, industry transformation, harm‑reduction, and illicit trade reduction.

• Adapt global communication initiatives and campaigns to local market needs, ensuring relevance, impact, and strategic alignment with business goals.

Strengthen Media & Stakeholder Engagement

• Build and manage strong relationships with key media outlets, journalists, business/trade press, and social media platforms across China and HK/MO.

• Identify influential channels to amplify PMI’s corporate story and enhance senior executives’ visibility and thought leadership.

Drive Media Advocacy & Campaign Management

• Develop and execute media advocacy programs, including message house creation, earned/paid media planning, amplification strategies, and third‑party activations.

• Manage interviews, media events, and opportunities that advance PMI’s positioning.

Corporate Equity & Executive Visibility

• Elevate PMI’s corporate image and leadership presence through targeted platforms such as industry forums, business associations, and stakeholder networks.

• Proactively identify opportunities to reinforce executive viewpoints aligned with PMI’s transformation agenda.

Crisis & Issues Management

• Support market‑level crisis preparedness, rapid response, and risk mitigation strategies in collaboration with Corporate Affairs and regional leadership.

Who we’re looking for

• Bachelor’s degree in Communications, Business, Economics, Public Affairs or related fields.

• 10+ years of experience in Communications, Corporate Affairs, and/or Public Affairs, ideally within multinational companies.

• Proven ability to develop and manage public relations and corporate communications objectives

• Significant experience in government, political campaigns, and corporate communications

• Experience in highly regulated sectors such as tech innovation, pharma, F&B, chemical, or energy; political and industry-specific knowledge is an advantage

• Strategic thinker and exceptional communicator with strong stakeholder management skills

• Proven experience in public affairs, media relations, and regulatory communications

• Corporate‑savvy, business‑centric mindset with belief in technology‑driven positive change.

• Fluent in English and Mandarin

What we offer:

Our success depends on talented people who bring purpose and passion to progress. Join PMI and you can:

• Shape your future and ours — we empower you to take risks, innovate, and explore.

• Be part of a diverse, inclusive, and collaborative culture where every voice matters.

• Grow your career with global opportunities and continuous development support.

• Take pride in helping deliver on a meaningful mission — contributing to a smoke‑free future.