Manager, Marketing Insights - Gastroenterology - Mettawa, IL

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Purpose

The Marketing Research Manager will design, implement, manage and analyze marketing research for the designated therapeutic area(s). The individual will derive insights from primary and secondary research, and partner with the commercial team to inform decision-making around brand strategies and tactics.

Responsibilities

• Act as research lead for key commercial team relationships focused on providing strategic insight, forming a trusted relationship, and staying abreast of commercial issues.

• Is conversant with custom research methodologies, adept at supplier and stakeholder management, and is able to independently lead custom research projects to deliver compelling strategic and tactical insight.

• Collaborate with marketing research team members to identify and bring innovative custom research approaches to the organization.

• Maintain organizational knowledge of market and competitive trends and industry developments and effectively communicate this knowledge to internal stakeholders. Possess a solid understanding of industry secondary data and syndicated sources and their strengths and weaknesses.

• Analyze market and brand trends and performance for all Franchise markets.

• Capture and communicate these trends/performance dynamics via management and publication of weekly and monthly reporting.

• Synthesize research learning across projects and primary and secondary research to develop actionable insights and recommendations that shape commercial strategies and tactics.

• Builds solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.

• Monitor and manage marketing research programs within budget and identify opportunities for cost savings where appropriate.

• Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

Qualifications

List required and preferred qualifications (up to 10). Include education, skills and experience.

• BA or BS degree required; MBA or MA preferred with concentration in market research or marketing is a strong plus.

• 6+ years relevant marketing research experience, with at least 4 years client side marketing research experience

• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.

• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Divisional Vice Presidents

• Advanced knowledge of custom research methodologies

• Proven experience as an integral member of a high performing work team

• Strong project management skills

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html