Strategic Forecasting & Marketing Effectiveness Manager

Description

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Your Role

In this position, you are responsible for strategic foresight on market, category, and consumer trends and for translating future scenarios into robust volume and planning assumptions. At the same time, you lead the Marketing Effectiveness agenda with the objective of data-driven optimization of marketing investments and maximizing sustainable business impact.

Your Responsibilities:

• Develop forward-looking market, category, and consumer insights to guide mid- and long-term business strategy

• Build and refine forecasting models and scenarios, integrating trends, disruptions, and structural changes

• Drive demand and volume planning assumptions in close collaboration with Demand Planning and Finance

• Lead the marketing effectiveness agenda, using ROI, performance analytics, and MMM insights

• Define and implement KPIs, ROI frameworks, and data-driven decision principles

• Translate complex analyses into clear, actionable recommendations for senior stakeholders

• Partner cross-functionally with Marketing, Sales, Finance, and Key Account Management to improve decision-making

• Act as a strategic insights partner, aligning teams around market dynamics and business priorities

Your Profile:

• Solid professional experience (3-4 yrs) in data driven business analysis in Business Intelligence, Market Research, or Consumer Insights, ideally within FMCG or Food & Beverage

• University degree in Business, Economics, Marketing, or a comparable field

• Experience working with market research and retail data (e.g. NielsenIQ, Circana, CGA, YouGov)

• Outstanding analytical skills and very good knowledge of Excel, PowerPoint, and Power BI (AI know-how is an advantage)

• Strong understanding of consumer and shopper behavior and brand growth

• Structured, independent, and results-oriented working style

• Channel and customer market structure knowledge is beneficial (On & Off trade)

• Strong listening, presentation & storytelling skills

• Fluent German and English skills

Take the chance to actively:

• Drive forward and elevate the forecasting at Campari to a new level

• Shape the integration of efficiency measurement in everything we do

What We Offer:

• 30 days of vacation

• Flexible working hours

• Home office options

• Fitness center subsidy,

• Company pension scheme

• Anniversary payments

• Special leave

• Intensive onboarding

• Discounted employee sales & free products

• Exciting team events

• Deutschland-Ticket

• …and much more

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.