Head of Product Marketing

Description

Are you ready to rethink your routine? We're looking for a Head of Product Marketing to join our Marketing team. This is a senior, pivotal role, leading the strategy, positioning and integrated activation of disruptive product campaigns across our core range, NPD and EPD, that define how Trinny London shows up, while building and developing a high performing product marketing team.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role

Own the positioning, go to market strategy and always on marketing of Trinny London's existing product range and NPD, driving trial, conversion and sustained commercial performance through creatively disruptive product marketing.

Your day to day responsibilities will look like this:

• Own and drive positioning, go to market and always - on core product strategy for the core range and existing product development (EPD) and leading market launch execution for new product development (NPD) alongside the NPD team, ensuring that there is continuous integration across the brand calendar.

• Lead strategy, briefing, and cross-channel alignment (PR, Social, Creative, Retail, Digital) for disruptive, impactful and effective product campaigns highlighting key USPs.

• Partner with NPD and Innovation to execute the brand's gifting strategy.

• Build and maintain product marketing frameworks and benchmarks (message testing, positioning hierarchy, competitive tracking, proof points) to inform messaging and commercial decision making.

• Partner with the NPD and Regulatory teams to ensure all campaign and activation messaging reflects substantiated efficacy claims. this role does not own claims substantiation.

• Set campaign KPIs for NPD, EPD and Core activity and manage reporting against them.

• Lead and develop the Product Marketing Manager and Junior Product Marketing Manager, building a culture of excellence, ownership and empowerment.

• Manage the product marketing budget for Product campaign activity, forecasting and reporting spend against agreed commercial outcomes.

• Act as the internal expert on emerging trends, consumer insight, market dynamics and provide input on pricing strategy, relevant to product marketing, feeding this into brand and product strategy evolution.

• Evaluate opportunities based on research, analysis, deep product knowledge and a strategic view of the industry, synthesising insight into actionable product marketing strategy and recommendations.

• Lead adoption of AI-enabled practices within the team, building capability and embedding AI into day-to-day workflows. Identifying opportunities to evolve processes and ways of working using AI, to improve the effectiveness quality and pace of work.