Trade Marketing Manager Colombia

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

How you will contribute

You will:

• Leads the development of the trade marketing part of the category annual plans (contract process)

• Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions

• Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks

• Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale

• Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand

• Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets

What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge:

• Category planning and delivering growth through category leadership

• Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans

• Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets

• Business planning and how to maximize revenue growth

• Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view

• Analytical skills and business acumen

Más sobre este rol

Lo que necesitas saber sobre este puesto: Serás el puente estratégico entre Marketing y Ventas, liderando la estrategia de Trade Marketing para el mercado local. Tu misión: maximizar la ejecución en punto de venta, acelerar el sell-out, convertir shoppers y garantizar una inversión eficiente en todos los canales del país.

• Adaptar la estrategia regional a las dinámicas del mercado local, garantizando la ejecución de las 4P (producto, precio, punto de venta y promoción).

• Desarrollar planes de ejecución por canal y tipo de cliente.

• Liderar lanzamientos y actividades promocionales.

• Estimar volúmenes de los vehículos de crecimiento (innovaciones, promociones, coberturas, exhibiciones) y hacer tracking de su performance.

• Identificar oportunidades para mejorar conversión de shoppers y rotación en PDV.

• Trabajar con ventas y distribuidores para acelerar el sell-out con estrategias por canal.

• Monitorear indicadores clave (volumen, cobertura, share, visibilidad) e implementar planes correctivos.

• Ser socio estratégico del equipo comercial y participar en los ciclos de planificación y seguimiento en campo.

• Administrar el presupuesto de consumidor y la inversión en trade, asegurando eficiencia y retorno.

• Analizar comportamiento del shopper y performance de categorías para detectar insights.

• Ejecutar salidas a campo para verificar la implementación y detectar oportunidades.

Qué ingredientes adicionales aportarás:

• Influencia y liderazgo con equipos comerciales.

• Mentalidad estratégica con foco en la ejecución y orientación a resultados.

• Capacidad de análisis y toma de decisiones basadas en data.

• Enfoque en resultados, ejecución impecable y gestión del cambio.

• Excelentes habilidades de comunicación, negociación y relacionamiento interpersonal.

• Capacidad de priorización frente a una alta demanda de tareas y entregables.

• Conocimiento profundo de dinámicas de canal (moderno, tradicional, mayorista, etc.).

• Dominio de herramientas de planificación comercial y medición de ejecución (visibilidad, sell-out, distribución).

• Manejo de presupuestos y evaluación de rentabilidad de iniciativas.

Requisitos:

• Profesional en Administración de Empresas, Mercadeo, Ingeniería Industrial o afines.

• Mínimo 5 años en posiciones de liderazgo de Trade Marketing, Ventas o Customer Development.

• Experiencia comprobada liderando ejecución en punto de venta y trabajando de la mano con equipos comerciales.

• Experiencia previa en categorías de consumo masivo o retail es altamente deseable.

Supporto alla Relocation disponibile?

Nessun supporto disponibile per la relocation

Riepilogo unità di business

Wacam è la presenza di Mondelēz International in America Latina con più di 1700 persone meravigliose che rappresentano con orgoglio una diversità di culture e nazionalità. Wacam include 13 paesi: Colombia, Ecuador, Perú, Cile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemela, El Salvador, República Dominicana, Puerto Rico. Produciamo e distribuiamo i nostri marchi globali e gioielli locali come Field, Club Social a oltre 190 milioni di consumatori.

Mondelēz International è un datore di lavoro che offre pari opportunità e tutti i candidati qualificati verranno presi in considerazione ai fini dell’impiego a prescindere da razza, colore della pelle, religione, sesso, orientamento o preferenza sessuale, identità di genere, origine nazionale, stato di disabilità, stato di veterano protetto oppure qualsiasi altra caratteristica protetta dalla legge.

At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.

Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

Tipo di lavoro

Contratto a tempo indeterminato

Category Planning & Activation

Sales