Brand Marketing Director, UK & Ireland

Job Description

Location: Slough, UK (Hybrid: 3 days office / 2 days home)

Please apply with your CV in English

Shape the Future of an Iconic Global Brand

Are you an experienced marketing leader with a passion for building brands, developing high-performing teams, and delivering commercial growth?

We're looking for a Brand Marketing Director with extensive experience in the UK & Ireland market to lead the strategic direction and execution of our marketing agenda across one of our most important markets. This is a unique opportunity to influence brand growth, drive business performance through strong strategy and execution, and inspire teams while working for one of the world's most recognised and loved consumer brands.

The Opportunity

As Brand Marketing Director, you will lead a talented marketing team and play a key role within the senior leadership community. You'll be responsible for developing and executing best-in-class marketing strategies, creating impactful consumer experiences, and ensuring strong commercial outcomes across brands, audiences, and key trading periods.

Working closely with local and global stakeholders, you will combine creativity, data, and commercial acumen to deliver sustainable growth and market-leading campaigns.

What You'll Be Doing

Leadership

• Lead, coach and develop a high-performing Brand Marketing team.

• Foster a culture of collaboration, accountability, learning, and innovation.

• Contribute as a key member of the Marketing and wider business leadership teams.

• Drive organisational change and inspire excellence across the function.

Brand & Marketing Strategy

• Define and lead the UK & Ireland go-to-market brand strategy.

• Deliver integrated marketing plans across media, social, PR, experiential, influencer, and performance marketing channels.

• Champion innovation and a test-and-learn mindset to maximise marketing effectiveness.

• Develop strong partnerships with global teams, agencies, retailers, and strategic partners.

• Drive an owned, earned, shared, and paid marketing approach to achieve business objectives.

Commercial Leadership

• Own marketing performance and commercial delivery across audiences, brands, and launches.

• Manage and optimise significant marketing investments and budgets.

• Monitor performance metrics and provide strategic recommendations to drive growth.

• Partner closely with Sales and Operations teams to identify opportunities and address challenges.

• Bring a strong customer and audience perspective to business decision-making.

What We're Looking For

Essential Experience

• A deep and current understanding of the UK & Ireland retail environment and experience partnering with major retailers in-country is essential.

• Significant senior-level brand marketing experience within a leading consumer goods organisation (FMCG, gaming or tech company exposure is preferred).

• Proven success leading teams and developing high-performing talent.

• Strong track record of delivering brand growth, improved brand health, and commercial results.

• Expertise across the full marketing mix, including media, social, PR, events, influencer marketing, and measurement.

• Experience managing complex stakeholder relationships across local and global organisations.

• Demonstrated ability to contribute effectively at senior leadership level.

• Excellent strategic thinking, communication, and influencing skills.

• A demonstratable exposure to experience of change management and the resilience required to accept, drive and implement.

Desirable Experience

• Experience working within highly matrixed, cross-functional organisations.

• Knowledge of marketing mix modelling and advanced effectiveness measurement.

• Experience marketing to family, parent, or children's audiences.

• Understanding of omnichannel retail and eCommerce environments.

What Success Looks Like

You will:

• Build and lead an exceptional marketing team.

• Deliver breakthrough campaigns that strengthen brand equity.

• Drive measurable commercial growth.

• Influence strategic business decisions through customer and market insights.

• Create lasting impact across the UK & Ireland business.

Apply Today

If you're a commercially minded marketing leader with a passion for people development, brand building, and delivering results, we'd love to hear from you.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.