TRADE MARKETING REPRESENTATIVE (Williamsport, PA)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now! Learn more: jti.com

Trade Marketing Representative (Williamsport, PA)

As a Trade Marketing Representative you will play a crucial role in driving the success of our retail sales initiatives within your geographic territory. Your main mission will be to execute comprehensive sales and merchandising programs tailored to individual retail accounts, leveraging expert knowledge and sound judgement to increase sales effectively. You will have personal accountability for achieving sales results in your assigned territory, representing a vital liaison between the company and retail partners.

Key Responsibilities

• Execution Planning: You will determine visit frequency based on the company’s customer prioritization system, plan calls using detailed sales data, and schedule appointments with customers to maximize impact during visits.

• Strategic Insights & Business Advice: Your role includes analysing sales and program performance to inform future planning, monitoring competitor and retailer activities within your territory, and educating retail partners on optimal category management based on data and insights.

• Negotiation & Selling Process: Apply an advanced, consultative selling approach to negotiate sell-out volume agreements, ensure product placement aligns with agreed planograms, maintain compliance with contractual standards, and effectively address objections. Commitments will be secured by aligning the benefits of our products with the customers’ needs.

• Logistics Management: You will manage merchandising activities, ensuring product availability and stock levels through top-up orders on behalf of retailers when required, and educating store staff on the importance of maintaining optimal stock.

• Performance Review: Continuously assess your performance against individual objectives, document results within company systems such as Synergy, and proactively seek opportunities for improvement to meet and exceed targets.

Qualifications & Experience

• College Graduates are welcome.

• A minimum of a High School Diploma is required, with further education or experience in FMCG/CPG sales (preferred).

• Proficient computer skills, with practical and confident use of Microsoft Office suite applications, particularly Excel and PowerPoint.

• Strong commercial acumen with the ability to translate sales data into actionable business strategies and objectives.

• Excellent communication skills, capable of engaging effectively across multiple stakeholder groups, including retailers and internal teams.

• Demonstrated selling capabilities using a customer-oriented “Double Win” approach, focusing on mutual benefit and long-term relationship-building.

• Experience with Trade Marketing Execution (TME) software including reporting and data management is highly desirable.

• Analytical mindset with the ability to interpret complex data, market trends, and sales reports to support informed decision-making.

What We Offer

Join a dynamic and inclusive work environment which supports your professional development and personal well-being.

Benefits include:

• Annual performance-based bonus to reward outstanding achievements.

• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.

• Comprehensive medical, dental, and vision insurance plans for employees and their families.

• Life insurance coverage to provide peace of mind.

• 401(K) plan with company matching contributions to support retirement planning.

• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.

• Short-term and long-term disability coverage.

• Education and tuition assistance programs to foster continuous learning and career growth.

• Employee Assistance Programme offering confidential counselling and support for employees and their family members.

Are you ready to join us? Build your success story at JTI. Apply now! Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.