Product Marketing Director

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

At Salesforce, our Product Marketers craft sharp product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content and activations that move people to act.

We are looking for a strategic, highly motivated, and technically fluent Director of Product Marketing to craft programs and assets that help our customers accelerate AI agent adoption. In this role, you will listen deeply to our customers to better understand their adoption hurdles and devise creative strategies to move them forward. You will work cross-functionally with product management, marketing, customer success, external partners, and other teams.

Responsibilities

At Salesforce, our Product Marketers craft sharp product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content and activations that move people to act.

• Become the AI agent adoption expert for stakeholders across product, marketing, and distribution for Agentforce Service

• Develop effective internal and external facing adoption materials (demos, step-by-step guides, sales plays, competitive battle cards, FAQs, etc.), making it easy for audiences of all maturity levels to take the next steps in their agent adoption journeys

• Design net new and integrate with existing events programs with added emphasis on getting customers hands-on with AI agents

• Draft compelling customer stories with specific details on how the company overcame common adoption hurdles

• Train account executives and solution engineers to not only deliver demos, but to also guide their customers through agent deployments

• Collaborate closely with Customer Success, Forward Deployed Engineers, Sales Programs, external Partners and other adoption focused teams to ensure programs are complementary and cohesive

• Leverage your research and findings with customers to inform product messaging and narratives

Required Skills:.

• 8+ years of Product Marketing, Solution Engineering, or technology implementation experience

• Expertise in Salesforce products and/or other customer service AI agent products

• Hands-on experience building a range of marketing assets, including sales enablement materials, pitch decks, demo videos, guides, and event content.

• Ability to confidently pick up and lead new projects even in the face of ambiguity

• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.

• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.

• Ability to establish good working relationships with cross-functional teams and align with global stakeholders

• Strong communication skills, both written and verbal

• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Preferred Skills:

• Experience marketing or driving adoption of generative AI, autonomous agents, conversational AI, workflow automation, CRM, customer service, or platform technologies.

• Experience creating demo environments, guided product experiences, technical workshops, or practitioner communities.

• Knowledge of AI adoption barriers, responsible AI, trust, governance, change management, and organizational readiness.

• Experience working with global system integrators, independent software vendors, agencies, and other channel partners.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $164,000 - $261,500 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.