Customer & Trade Marketing Professional

With more than 3500 employees, the Safilo Group is a worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets and exclusive distributors, Safilo produces and distributes its home brands such as Polaroid, Carrera, Smith and the licensed brands such as BOSS, Hugo, Carolina Herrera, Tommy Hilfiger, Fossil, Kate Spade, Marc Jacobs, Pierre Cardin, Moschino, Levi’s and Missoni.

Safilo Middle East is seeking a Customer & Trade Marketing Professional to support business growth through effective trade marketing strategies. Reporting to the Business Development & Marketing Manager, this role focuses on developing and implementing trade marketing plans, aligning brand priorities with commercial objectives, and driving customer engagement.

Key Responsibilities:

Trade Marketing & Brand Activations:

• Develop and execute trade marketing strategies to boost market share and brand growth.

• Implement brand activations in alignment with global and local market needs.

• Monitor the execution of trade marketing initiatives across retail partners to ensure consistency with brand guidelines and visibility objectives.

Customer & Retailer Marketing:

• Design and implement customer-specific marketing programs to enhance brand engagement.

• Build and maintain strong relationships with retail partners, providing marketing support. And ensuring alignment with brand initiatives.

Performance Tracking & Budget Management:

• Analyze competitor activities and market trends to refine trade marketing strategies.

• Track and report on trade marketing effectiveness, optimizing campaigns based on sales data.

• Manage budgets and coordinate vendor activities for brand activations.

• Prepare post-campaign evaluations and performance reports providing recommendations for future initiatives.

Sales Support & Collaboration:

• Work closely with the sales team to provide promotional tools and training.

• Collaborate with internal teams to ensure marketing efforts align with brand objectives.

• Analyze customer data to improve campaign performance and report insights to senior management

Event & Campaign Coordination:

• Manage in-store promotions, seasonal campaigns, and special offers to drive sales.

• Oversee POS materials, merchandising, and promotional asset distribution.

• Support the implementation of regional campaigns, retail activations and visibility initiatives.

Key Deliverables & KPIs:

• Successful implementation of trade marketing guidelines.

• Budget monitoring and ROI assessment for brand projects.

• Execution of local special projects and reporting on sales impact.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.

• 3-5 years of experience in trade/customer marketing (optical, fashion, retail, or FMCGpreferred).

• Strong knowledge of trade marketing, consumer behavior, and retail strategies.

• Experience in promotional campaigns, sales tools, and POS materials.

• Excellent communication, relationship management, and analytical skills.

• Proficiency in MS Office (Excel) and fluency in English, both written and verbal.

• Ability to travel for trade events and retailer meetings.