Head of E-Commerce North America

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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PURPOSE:

This role is responsible for leading Godiva’s eCommerce and digital commerce strategy and team, with accountability for approximately $35 million in revenue, driving revenue growth, profitability, and customer engagement across both direct-to-consumer and business-to-business channels. The role partners closely with regional sales, marketing, CRM, and social media teams to deliver a seamless digital customer experience, expand online distribution, strengthen partnerships with key digital platforms, and enhance overall brand visibility.

The position owns end-to-end channel performance, including sales growth, profitability, promotional planning, analytics, and digital optimization. It also champions a digital-first mindset to support Godiva’s long-term business objectives.

This role reports to the Sales Lead and is based in the White Plains office, following a hybrid work schedule.

KEY ACCOUNTABILITIES AND DELIVERABLES:

• Lead and execute Godiva's eCommerce and digital commerce strategy, delivering a seamless, premium customer experience across regions, channels, platforms, and key marketplace partners, including Amazon, Target Plus, and other strategic digital retail accounts.

• Drive revenue, profitability, and market penetration by growing B2C and B2B digital sales, digitally enabling sales across the organization, optimizing Godiva.com, and expanding strategic eCommerce, marketplace, and omnichannel partnerships.

• Own the eCommerce P&L, commercial performance, and key business metrics, ensuring achievement of sales, profit, growth, customer acquisition, and digital channel objectives.

• Lead the development and expansion of marketplace and third-party retail partnerships, maximizing brand visibility, customer acquisition, and revenue growth through channels such as Amazon, Target Plus, and emerging digital commerce platforms.

• Build out and scale corporate sales for the eCommerce business, identifying new growth opportunities across gifting, corporate programs, business partnerships, and B2B customer segments.

• Lead digital merchandising, promotional planning, and product launches while enhancing site functionality, conversion, customer engagement, and brand storytelling to drive traffic and sales performance.

• Partner with Marketing, CRM, Social Media, Communications, and Sales teams to deliver an integrated omnichannel strategy that strengthens customer loyalty, supports business development initiatives, and maintains brand consistency.

• Develop and manage strategic relationships with digital partners, marketplaces, and technology vendors, including negotiating commercial agreements to maximize channel performance, profitability, and long-term growth.

• Leverage analytics, customer insights, and performance data to optimize site performance, digital marketing effectiveness, marketplace execution, inventory management, and overall business results.

• Provide leadership, coaching, and development to the eCommerce team, fostering a high-performance, collaborative, and customer-centric culture while building organizational digital capabilities and digitally enabling sales across the broader commercial organization.

• Championing a digital-first mindset by driving innovation, best practices, and continuous improvement in digital tools, platforms, marketplace capabilities, and customer experiences aligned with Godiva's strategic growth objectives.

SKILLS AND EXPERIENCE REQUIRED:

• Proven track record of driving revenue growth, profitability, and customer acquisition through digital channels.

• Experience owning and managing eCommerce P&Ls and delivering against sales, margin, and growth targets.

• Demonstrated success developing and executing digital commerce strategies across multiple channels and customer segments.

• Strong understanding of eCommerce platforms, digital technologies, analytics, SEO, conversion optimization, and A/B testing.

• Experience using data and customer insights to drive decision-making and improve commercial performance.

• Strong financial and commercial acumen, including forecasting, budgeting, and business planning.

• Proven people leadership experience with a track record of building, developing, and leading high-performing teams.

• Strategic and customer-focused leader with strong communication, influencing, and cross-functional collaboration skills

QUALIFICATIONS REQUIRED:

• Bachelor's degree in Business, Marketing, Digital Commerce, or a related field required; MBA or advanced degree preferred.

• 8–12+ years of progressive experience in eCommerce, digital commerce, omnichannel retail, or related commercial leadership roles within CPG, consumer goods, or retail.

ADDITIONAL JOB DETAILS:

Base starting salary ranges from $200,000 - $290,000 per year. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. This role is also eligible for an annual incentive opportunity, awarded based on individual and company performance.

At pladis, our people are at the heart of everything we do. That's why we offer a competitive and comprehensive benefits package designed to support your health and well-being, including but not limited to:

• Medical, Prescription Drug, Dental, and Vision Coverage

• Life and Disability Insurance

• Voluntary Supplemental Benefits, including Hospital Indemnity, Accident, and Critical Illness Coverage

• 401(k) Retirement Plan with Company Match

• Education Assistance, including Tuition Reimbursement and Student Loan Repayment Programs

• Paid Time Off

• Generous Paid Parental Leave

• Employee Assistance Program (EAP)

• Wellness reimbursement program

• Employee Product Discounts

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business. We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.