Mid-Level
In the role of Revenue Growth Manager you are responsible for making sure that Beiersdorf will sustainably grow in the future. This means creating win-win-win situations for Beiersdorf, Retailers, and Shoppers through an analytical & systematic approach.
You will strengthen the revenue growth management strategy at both brand and customer level by effectively monitoring and evaluating assortment, promotions, pricing & investments. This has to lead to clear recommendations for opportunities to grow the business.
Additionally, you’ll have a steering role in setting up the customer price/promotional plan by continuously tracking the competitiveness against external price/promo KPIs & internal financial KPIs in order to achieve MS%, NS & Profit.
Your Main Responsibilities:
Lead the development and alignment of annual promotional strategies across all categories of Beiersdorf, both on brand and retailer level
Drive customer-specific promotional plans that align with strategic goals, budgets, and timelines to maximize brand visibility and retailer promotional objectives
Analyze promotion performance, both internal & competitor, and turn insights into clear actions to boost brand, retailer, and profit performance
Translate insights and trends into clear recommendations to improve brand, retailer, sales/profit performance
Share key learnings with Marketing, Sales, and Forecasting teams to support better decision-making
Evaluate current pricing strategies and define areas for improvement
Monitor competitor pricing and deliver strategic insights to inform Beiersdorf’s pricing decisions
Collaborate with Marketing, Sales, Finance, and Category Management to define pricing for new products and annual list prices
Co-create compelling sell-in stories regarding pricing strategy
Define, based on the analysis of pricing in the category & financial KPIs, the new annual list prices
Integrate OPEX learnings from EU/MU/NL in the NL local strategy
Drive follow-up on the opportunities within the category team & with NAMs
Work closely with international colleagues from the headquarters on the OPEX opportunity identification and implementation
Be the main point of contact for IPV/TPM/MIQ in the Netherlands (e.g., be responsible for the renewal of contracts (IPV) and ensuring quality of the data through regular checks)
Provide the company on a monthly basis with insights on the results of the past period
Lead cultural change (speak-up, crucial conversations, open communication, prioritization, DE&I)
Inspire the team with the latest technologies/developments in-store to be the best and leading skin care company in the world
Work as one team together with Sales & S&CM
Be part of company broad projects
Lead and motivate the team to deliver high performance and achieve the commercial targets
University degree, preferably Master’s degree
Around 2 years of professional experience in analytical roles in FMCG
General S&CM expertise (Category Manager & Revenue Growth Manager) in the local market (Netherlands) preferred
Fluent in English, fluency in Dutch preferred
Advanced knowledge of M365, Nielsen, GFK, Power BI
Strong analytical skills, strategic & creative thinker
Initiative and curiosity to spot and pursue opportunities ahead of the competition
Result- & solution-oriented: strong desire to win
Entrepreneurial & courageous mindset
Team player & team developer
Pragmatic mindset: simplicity in communication and way-of-working
High level of energy and positivity based on a sincere personality
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, NIVEA for Men, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Got Exited?
We’d love to get to know you and look forward to receiving your application!
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. CV with relevant references and certificates, salary expectation) and encourage you to upload your CV without a picture.
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