B2B Creative Platformer (entry level)

Agency : Ledger Bennett

Job Description :

About Havas Platform

Havas Platform is our flagship six-month entry-level programme, primarily for underrepresented talent who otherwise face higher barriers of entry into our industry. The programme is designed to provide you with meaningful paid work experience and tailored industry training.

Everybody on the programme is part of a real team, working on real briefs, doing real work, for real clients.

Here’s what the 6 month programme consists of:

CAREER DEVELOPMENT: Unlock your potential through personalised learning experiences and receiving training in the role. REAL WORK: Develop your skills and expertise by working on role-specific activities and projects that will give you the experience you need to thrive in our industry and beyond. COLLABORATION: Work with talented colleagues to exchange creative ideas, spark innovation and win together. INDUSTRY INSIGHTS: Expand your industry knowledge by learning from multiple agencies and colleagues with a wealth of knowledge and diverse career journeys. WELLBEING & PASTORAL SUPPORT: A dedicated buddy and Platform programme manager and access to a range of wellness and mental health initiatives. NETWORK-BUILDING: Grow your professional networks and connect with industry leaders and peers.

YOU MUST ANSWER THE FOLLOWING QUESTIONS IN YOUR APPLICATION, FOR YOUR APPLICATION TO BE ACCEPTED.

PLEASE PLACE THE ANSWERS AS THE FIRST PAGE OF YOUR CV, LIKE A COVER LETTER. YOU’LL BE SCORED OUT OF 5 FOR EACH ANSWER, THE HIGHEST AVERAGE SCORING CANDIDATES WILL BE INVITED TO THE FIRST STAGE OF THE INTERVIEW PROCESS.

Good luck, and do not use AI to generate these answers (we’ll know), and you’ll sound the same as everyone else who does it. This is about you representing you, we care more about your ideas more than what AI thinks you should say.

1. In your first month, you’ve been asked to help plan the agency’s Christmas party. There will be 200 people attending and you have a budget of £20,000 to spend, please let us know where you’re taking us and a plan of what we’ll be getting up to. It’s very important that you tell us how you’ll use the budget, as we need the Finance team to approve it.

(This is obviously not a real scenario, but we want to see your ability to plan, present and sell an idea, plus demonstrate how you plan with a budget. We’re not judging the idea itself so go wild, but we are judging how you communicate it and how you manage budgets and resources.)

1. You’re assisting on a photoshoot - it’s meant to look like a beach, but the sand has not arrived because someone hasn’t ordered it, and your manager isn’t at the set yet. Various people are looking to you for an answer and a solution, most importantly the clients, the photographer and the influencers. You need to think on your feet, please provide us a bullet point breakdown (in order) of what you’ll do.

(We want to see your people skills, how you think on your feet, and your ability to respond to a crisis and find a solution.)

1. Tell us about the most interesting thing you’ve seen about the agency you’re applying for and ask us a question which you’d be too nervous to ask in a formal interview setting.

(We want to see your engagement and interest in what you’re doing. Hundreds of people apply to Platform roles, and our aim is to find the people being the most intentional about what they are applying for. The hiring managers will not see the question unless you want them to, so go as in depth as you like based on what you can find out about them through your research.)

And now onto the job description:

JOB TITLE

B2B (Business to Business) Creative Platformer

ABOUT LEDGER BENNETT:

Ledger Bennett is the lead B2B agency within the Havas Group.

B2B means business-to-business. That means we make the advertising and marketing that businesses use to sell to other businesses. Our clients can sell anything from business software to construction equipment to legal services to medical supplies.

B2B is traditionally highly technical and can be perceived as unexciting. Our job is to change that by turning complex product offers into compelling stories, and to find the emotional angles that build strong relationships.

ABOUT THE ROLE

Creative teams split broadly into two roles: copywriters, who do the writing, and designers who look after the visuals. As a B2B Creative Platformer, you’ll work on both sides so you can see the specialist skills required for each – and how the two sides work together.

• In your day-to-day:

• you might be asked to write copy for an ad campaign, for a video script, or for a case study. Or you might work to create a visual style for a campaign, produce artwork for adverts, or make a presentation look good.

Along the way you’ll learn technical skills like using Photoshop and InDesign, as well as skills that allow you to communicate ideas through both words and visuals.

• You’ll be part of a team that works closely together and with the rest of the agency, taking briefs from client services and the strategy team, and responding to feedback from our clients.

• Above all, you’ll learn about ideas: how to have them, how to develop them, and how to judge good ideas from not so good ones.

• To do well in this role, you’ll need to be energetic, open to new ideas, and ready to ask lots of questions. The way we succeed at our job as creatives is by talking and listening a lot – to each other, to our clients, and to other sources of inspiration in the world around us.

On the Platform programme, you'll benefit from:

• A dedicated Buddy

• Pastoral Support

• Free breakfast in the office

• Wellbeing and mental health support

• Yulife - wellbeing app

• Employee assistance programme

Platform Training and Development sessions

• Communication

• Productivity

• Goal Setting and Objectives

• Career Development

• Diversity, Equity & Inclusion

• Networking

• CV & LinkedIn

• Industry Insight sessions

• Group Project

As an equal opportunities employer, we are committed to a diverse workforce and a barrier-free recruitment process. If you require any reasonable adjustments made to the recruitment process, please let us know.

We do work in a hybrid working model which you will be expected to adhere to unless reasonable adjustments mean you can’t.

Office Location: 3 Pancras Square, London N1C 4AG

Contract Type : Intern

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.