SEO Senior Specialist

Job Description

General Motors (GM) is a global leader in automotive manufacturing and technology, driving innovation across electric vehicles, autonomous driving, and connected services. Our digital presence is critical to our success, and our in-house SEO team plays a pivotal role in ensuring our brands (Chevrolet, Cadillac, GMC, Buick, Buick, etc.) are discoverable and competitive in the digital landscape. We are seeking a highly motivated and analytical SEO Senior Specialist with a minimum of 3 years of hands-on SEO experience to join our in-house SEO team. In this role, you will focus primarily on technical SEO, performance analysis, and strategic implementation across a diverse portfolio of digital properties. You will work closely with media, site, analytics, product, and marketing partners to identify opportunities, drive measurable organic growth, and continuously improve our search performance.

What You’ll Do:

• Conduct comprehensive technical SEO audits of GM websites and experiences, identifying issues related to crawlability, indexability, site speed, mobile usability, structured data, and international SEO.

• Partner with development and engineering teams to prioritize and implement technical SEO recommendations (e.g., HTML, CSS, JavaScript optimization, XML sitemaps, robots.txt, canonicalization, hreflang).

• Monitor and troubleshoot technical SEO issues, including server errors, broken links, and rendering problems that may impact organic visibility and user experience.

• Track, analyze, and report on key SEO performance metrics (organic traffic, rankings, conversions, engagement) using tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, and DeepCrawl.

• Develop and maintain SEO dashboards and recurring reports to communicate performance, insights, and opportunities to stakeholders across multiple departments.

• Conduct in-depth keyword research and competitive analysis to identify new opportunities for organic growth and inform on-page and technical optimization strategies.

• Provide SEO best practices and strategic guidance for new website content, site refreshes, and ongoing content optimization, including collaboration on page templates so SEO requirements are baked into development cycles.

• Collaborate effectively with product, development, UX/UI, content, and marketing teams to ensure SEO is integrated throughout the digital product lifecycle.

• Work collaboratively with GM’s agency of record and other partners on prioritized SEO initiatives, including intake, refinement, and validation of recommendations.

Your Skills & Abilities (Required Qualifications):

• Minimum 3 years of dedicated SEO experience, with a strong emphasis on technical SEO and performance analysis.

• Proven track record of driving measurable organic growth through technical implementations and data-driven strategies.

• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices, including how they influence crawlability, indexability, and on-site experience.

• Expert proficiency with industry-standard SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, DeepCrawl (or similar).

• Solid understanding of web technologies and programming languages (HTML, CSS, JavaScript) as they relate to SEO, with the ability to read and interpret code for SEO purposes.

• Strong analytical skills with the ability to interpret complex data sets, identify trends and anomalies, and translate findings into clear, actionable recommendations.

• Experience supporting website migrations, redesigns, and new site launches from an SEO perspective.

• Foundational understanding of content SEO principles, including keyword integration, content structure, and user intent.

• Excellent written and verbal communication skills, with the ability to explain complex SEO concepts to non-SEO stakeholders and influence decision-making.

• Proactive, self-starter mentality with the ability to work independently, manage multiple projects simultaneously, and follow through on SEO recommendations.

What Will Give You a Competitive Edge (Preferred Qualifications):

• Experience working in a large, complex enterprise environment with multiple brands and stakeholder groups.

• Experience with various Content Management Systems (CMS) and their SEO implications.

• Knowledge of server-side vs. client-side rendering and how each approach affects SEO.

• Familiarity with testing and conversion rate optimization (CRO) principles, including use of A/B testing or experimentation frameworks to validate SEO hypotheses.

• Prior experience partnering with agencies and third-party vendors on SEO projects and tools.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week (or other frequency dictated by their manager).

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.