Brand Manager

Knowledge, Skills and Experience:

1. Bachelor’s degree or above (business related major preferred).

2. English proficiency.

3. At least 6 years of marketing experiences in FMCG/ Beauty industry (cosmetic related preferred). Experience in managing leading brands & competitive category is a plus

4. Business acumen & analytical skill

5. Good ownership/ good learning agility/ adaptability/ a good team player with flexibility.

6. Multi-tasking and project/timeline management, incl. launch and relaunch projects.

7. High level of ownership, learning agility, and adaptability in a fast-paced environment.

8. Strong team player with a collaborative and flexible approach.

Main Accountabilities

1. Develop and execute comprehensive category and brand strategies to drive sustainable business growth and gain market share in a competitive category

2. Monitor sales performance and manage financial KPIs to ensure business targets are met

3. Lead end-to-end New Product Development (NPD) process and major launch campaigns. Independently manage projects and collaborate seamlessly with cross-functional internal teams.

4. Lead strategic brand projects and partner closely with creative, media, and PR agencies to execute high-impact marketing initiatives.

5. Able to analyze and interpret research data/report (i.e Kantar, Nielsen) to understand consumer insights and apply key learnings.