Partner Demand Generation & Marketing Manager – Growth Markets

Hello! 👋

At Factorial, we believe our partner ecosystem is one of the biggest drivers of international growth. That's why we're looking for a Partner Demand Generation Manager to build and scale marketing programs that generate pipeline through our partner network across UKI Market.

Your mission is simple: help our partners generate demand, create qualified pipeline, and accelerate revenue growth. You'll work at the intersection of Partnerships, Marketing, and Sales, enabling our reseller ecosystem with impactful campaigns, events, content, and co-marketing initiatives tailored to the market. This role is perfect for someone who combines strategic thinking with hands-on execution, enjoys working across cultures, and thrives in fast-paced, high-growth environments.

Ready to be part of the challenge?

⚡ Heads Up: For this role, UKI market experience and native-level English proficiency is essential. If you are not a native speaker yet have expert-level command of the language, we still encourage you to apply! However, direct experience working in SaaS partner/channel marketing, targeting the UKI market, is a mandatory requirement.

About the team 🤝

Our Channel team opens doors to new markets by building meaningful partnerships that help us grow together. If you thrive on collaboration and love creating win-win relationships, we’d love to have you on board.

What you'll do 🚀

• Own and execute the partner demand generation strategy across Middle East, Caribbean, and SEE, driving qualified pipeline through indirect channels.

• Plan and manage co-marketing campaigns with strategic partners, including events, webinars, email, digital/paid campaigns, ABM, and local activations.

• Develop and execute market-specific marketing plans, adapting Factorial's global strategy to local market dynamics, partner maturity, and business priorities.

• Build partner marketing playbooks, campaign kits, and enablement materials, ensuring consistency with Factorial's brand, positioning, and messaging.

• Own Marketing Development Plans (MDPs) with partners, including quarterly initiatives, budgets, pipeline targets, and success metrics.

• Collaborate closely with Partnership Account Executives and Sales teams to align on ICP, messaging, partner priorities, lead quality, and pipeline goals.

• Work with partners to identify opportunities to activate their customer base, generate new demand, and accelerate pipeline creation.

• Monitor campaign performance across the funnel and continuously optimize initiatives based on data and insights, with a strong focus on partner-sourced pipeline and revenue.

• Manage partner marketing budgets, timelines, agencies, and external vendors to ensure successful execution.

• Support partner onboarding and activation, helping partners understand how to leverage marketing to generate demand and accelerate growth.

• Identify opportunities to improve partner marketing processes, frameworks, and playbooks and scale successful initiatives across markets.

• Work cross-functionally with global Marketing, Content, SEO, Paid, Events, and Sales teams to maximize the impact of partner-led demand generation.

• Build the foundations for future UKI ownership, bringing your UKI market knowledge and experience into the wider Partner Marketing strategy and preparing to take on additional market responsibility as the business evolves.

What are we looking for? 🤔

Must-have

• 3–5 years of experience in demand generation, partner/channel marketing, or B2B marketing roles, ideally within SaaS or technology.

• Professional experience working with the UKI market, with a strong understanding of its B2B/SaaS landscape, customer dynamics, and partner ecosystem.

• Experience planning and executing multi-channel marketing campaigns, including events, webinars, email, digital/paid, ABM, content, and partnerships.

• Experience working with indirect sales models, such as resellers, distributors, referral partners, or other channel partners.

• Proven ability to collaborate closely with Sales and Partnerships teams and translate marketing activity into qualified pipeline and revenue.

• Strong commercial mindset: you care about business impact, not just leads or marketing activity.

• Strong project management and organizational skills, with the ability to manage multiple initiatives across different markets simultaneously.

• Data-driven mindset with the ability to measure, analyze, and optimize campaign performance and pipeline KPIs.

• Comfortable working in fast-paced, high-growth environments, where priorities can evolve quickly.

• Proactive, hands-on, and solution-oriented approach.

• Native-level English proficiency or equivalent professional fluency. Other languages are a plus.

Nice to have

• Experience in B2B SaaS, HR Tech, or other technology environments.

• Experience working across international or emerging markets.

• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation tools.

• Experience managing Partner Marketing Funds (MDFs) or Marketing Development Plans (MDPs).

• Previous customer-facing or commercial experience.

• Experience developing partner enablement materials, campaign playbooks, or co-marketing programs.

• Strong interpersonal and stakeholder management skills, with the ability to build trusted relationships with external partners.

Factorial bets for potential and growth. We currently evaluate all seniority levels, as we believe diversity and collaboration are the key for rocking the world! If you seek a place to demonstrate ownership of your own success, but you don't meet every point of this Job Description, please, apply anyway!

Growth & ownership 🌱

Factorial bets on potential and growth. We currently evaluate candidates across different levels of seniority because we believe that ownership, learning agility, and the ability to create impact matter as much as a perfect checklist.

This role offers the opportunity to grow alongside the markets you manage. You'll initially focus on Middle East, Caribbean, and SEE, while your UKI experience will position you to take on broader responsibility as the UKI market and our international partner strategy continue to evolve.

If you're excited about building demand generation programs across international markets and growing into a broader regional leadership role, we'd love to hear from you.

Perks of being part of Factorial 🚀

• Alan as private health insurance 🏥

• High growth, multicultural and friendly environment 😊

• Healthy life with Wellhub (Gyms, pools, outdoor classes) 🤸‍♀️

• Save expenses with Cobee 💰

• Language classes 🧑‍🎓

• Breakfast in the office and organic fruit 🍎

• Food discounts with Nora 🍕

• Pet Friendly 🐶

• Much more that we'll spill during the interview process

About Factorial 🏢

At Factorial, we’re building the leading AI Business Management Software for companies of all sizes. Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.With over 1,500 employees across Europe, Asia, Africa, and America. We are one of Europe’s fastest-growing SaaS companies, proudly headquartered in Barcelona. If you're excited to shape the future of business management technology, we’d love to meet you.

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Our values ✨

• We own it: We take responsibility for every project. We make decisions, not excuses.

• We learn and teach: We're dedicated to learning something new every day and, above all, share it.

• We partner: Every decision is a team decision. We trust each other.

• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Want to learn more about us? Check our website!

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