Employer Branding Specialist (12-month Contract)

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

Role Summary

The Employer Branding Specialist will help bring BAT Japan's Employer Value Proposition (EVP) to life through impactful digital employer branding, talent marketing, content creation, and employee advocacy initiatives. This role plays a key part in strengthening BAT Japan's employer brand and attracting diverse, high-quality talent through authentic, culturally relevant storytelling.

Key Responsibilities

• Manage and execute BAT Japan's employer branding content calendar across LinkedIn and other relevant digital platforms.

• Create engaging bilingual (Japanese and English) content, including employee stories, articles, videos, and social media posts.

• Drive employee advocacy initiatives and encourage employee participation in social media engagement programs.

• Support targeted talent marketing campaigns for priority talent segments.

• Monitor campaign performance and provide recommendations to optimize content and engagement.

• Develop and maintain employer branding assets, templates, and materials aligned with BAT's EVP.

• Collaborate with Talent Acquisition, HR, and business stakeholders to ensure alignment across employer branding activities.

• Ensure all content reflects local market insights, Japanese cultural nuances, and BAT's global employer brand standards.

Essential Skills & Experience

• Experience in employer branding, social media content creation, digital communications, marketing, or a related field.

• Excellent written and verbal communication skills in both Japanese and English.

• Strong understanding of Japanese culture, market trends, and communication preferences.

• Experience creating content for LinkedIn and other social media platforms.

• Ability to manage multiple projects, deadlines, and stakeholder relationships simultaneously.

• Experience managing content calendars, digital campaigns, and performance reporting.

Nice to Have

• Experience using Canva, video editing software, or similar content creation tools.

• Understanding of social media analytics and digital marketing performance metrics.

• Previous experience supporting talent attraction, recruitment marketing, or employee advocacy programs.

Please note: This is a 12-month fixed-term contract position based in Tokyo, Japan.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

• Benefits:

  • Meal Voucher/ Canteen as per location
  • Private Pension
  • Life & Health Insurance
  • Yearly bonus based on the ABS
  • Family support policy
  • Office perks
  • Flexible policy as per agreed Second Level agreement.

WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here (opens in new window).

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.