Baited is an innovative cybersecurity company based in Switzerland, dedicated to helping organizations strengthen their human defense against phishing and social engineering attacks. Our AI-powered platform goes beyond simple simulations — it creates realistic, adaptive phishing scenarios that train employees to recognize, resist, and report cyber threats in real time. At Baited, we believe that the most effective security strategy starts with awareness. Our technology transforms traditional phishing training into engaging, data-driven learning experiences that foster a strong security culture across entire organizations. By combining behavioral analytics, open-source intelligence (OSINT), and advanced automation, Baited empowers teams to understand the psychology behind attacks and to react confidently under pressure. We are a growing, multidisciplinary team of cybersecurity experts, engineers, and designers passionate about redefining how companies defend themselves from human-targeted threats. Joining Baited means contributing to a mission that protects people and organizations worldwide through smarter, human-centric cybersecurity education.
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