Job Summary

Assist in the creation and implementation of promotional programs to generate maximum product awareness.

Job Responsibilities

• Brand Strategy and Effectiveness - Recognize the role of brand guidelines in protecting the brand, carry out brand management tasks, and provide support to others.

• Marketing Campaign Development - Carry out straightforward supplier and contract management tasks to support advertising, promotion, and other marketing campaigns.

• Stakeholder Engagement - Support stakeholder engagement by arranging actions, meetings, and events.

• Content Creation - Collate information for use in developing content and format materials for print or websites.

• Marketing Communications - Assist with the development and delivery of marketing communications to support the business plan and increase sales.

• Marketing Planning - Contribute information to marketing and campaign plans.

• Portfolio Management - Contribute to the delivery of projects, carrying out specified project activities within defined time and quality parameters and ensuring adherence to the prescribed project management methodology.

• Personal Capability Building - Develop and maintain excellent process or technical skills by participating in assessment and development planning activities as well as formal and informal training and coaching.

Experience Level

Recommended General Experience Sound experience and understanding of straightforward procedures or systems (7 to 12 months)

Recommended Managerial Experience Very limited (0 to 3 months)

Applicable Skills

• Campaign Management - Intermediate - Works at an intermediate level to implement public relations, product development, and sales to create, execute, monitor, and measure marketing programs directed at specifically targeted audiences. Typically works with guidance.

• Content Development Processes and Workflow - Intermediate - Works at an intermediate level to work with guidelines and processes in place for producing marketing content. Typically works with guidance.

• Brand Management and Development - Intermediate - Works at an intermediate level to manage and develop all aspects of a brand to ensure it achieves its full impact and value in the market. Typically works with guidance.

• Verbal Communication - Intermediate - Works at an intermediate level to express ideas, request actions, formulate plans, and policies by means of clear and effective verbal communications. Typically works with guidance.

• Marketing Commercialization - Intermediate - Works at an intermediate level to develop a commercial proposition that meets and maximizes the needs of the client and the overall market. Typically works with guidance.

• Data Management Techniques - Marketing - Intermediate - Works at an intermediate level to collect, analyze, and interpret marketing data from various sources to measure marketing campaign effectiveness, understand customer behavior, identify trends, and inform data-driven marketing strategies. Typically works with guidance.

• Media Management and Utilization - Intermediate - Works at an intermediate level to assess and utilize media channels and opportunities in order to gain maximum benefit for the brand, product or service. Typically works with guidance.

• Planning and Organizing - Intermediate - Works at an intermediate level to plan, organize, prioritize and oversee activities to efficiently meet objectives. Typically works with guidance.

• Customer Segmentation and Target Market Identification - Intermediate - Works at an intermediate level to conduct research that determines how an organization divides its customers and markets based on certain characteristics. Typically works with guidance.

• Effectively Presents Solutions - Intermediate - Works at an intermediate level to communicate and articulate potential resolutions or strategies in a clear, compelling, and tailored manner to address specific challenges or meet organizational needs. Typically works with guidance.

• Stakeholder Expectation Management - Intermediate - Works at an intermediate level to identify potential stakeholders, analyze their expectations, and develop strategies for managing stakeholders and their expectations. Typically works with guidance.

• Manages Resistance - Intermediate - Works at an intermediate level to identify, address, and navigate opposition or reluctance effectively, fostering a collaborative environment and facilitating positive outcomes in the face of resistance. Typically works with guidance.

• Action Planning - Intermediate - Works at an intermediate level to review and evaluate recommendations and requirements and to develop appropriate plans or deliver actions required. Typically works with guidance.

• Maintains the Relationship - Intermediate - Works at an intermediate level to cultivate and sustain positive interpersonal connections, fostering trust, collaboration, and effective communication to support enduring professional relationships. Typically works with guidance.

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