Senior Director, Sales Programs

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Job Category Program & Project Management

Job Details

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Sr. Director, Sales Programs role could be the right fit for you at Salesforce!

We are currently looking for high-energy, driven, top talent with a deep knowledge of effective tactics and strategies to grow pipeline and revenue. The ideal candidate has an analytical mind with the ability to act as a trusted adviser and business partner to senior executive leadership, while working cross-functionally. This individual also must be comfortable analyzing complex data sets, adept at prescribing and prioritizing solutions to meet business problems, and is comfortable presenting to large audiences.

This role combines the creative process of designing prescriptive programs and strategies, with the “business end” of operationalizing these programs with field teams to ensure they are executed and produce results.

Most importantly, the ideal candidate can inspire and lead a team of Sales Programs managers to ideate, design, and execute these impactful programs needed for the business to succeed.

Salesforce offers a fast-paced, innovative environment where you will be empowered to design and execute programs that drive business results. Our goal is to build an organization of smart, ambitious strategists who are committed to our mission and focused on winning, but able to balance this with a respectful, healthy environment and lifestyle. At Salesforce, integrity and reliability are as important as talent and effort.

Responsibilities: You will lead a team of Sales Program Managers. You will be collaborating with Sales Leaders, Corporate Marketing, Product Marketing, Data Science Teams, Sales Operations, and Sales Enablement to design and execute sales programs that drive results and impact. This role and your directs will support our exciting and rapidly growing Financial Services and Specialists Business (inclusive of products such as Slack, Revenue Cloud, Service, Tableau, Marketing Cloud & Platform).

In addition to leading a team of Sales Program Managers you will own strategic initiatives end to end that support the broader organization.

The following skills will help ensure your success in the role:

Cross-Functional Relationship Management

• Builds trusted partnerships and works cross-functionally to share information and resources, problem-solving, and produce better outcomes

• Work with sales stakeholders to align on high-level business priorities for the quarter and year

• Build and deliver presentations to management and senior sales executives

Data Analytics

• Analyze sales performance and health of the business to create programs addressing pipeline and productivity gaps and standardize processes

• Leverage reports and data to gain quantitative insights into a business challenge

Program Design & Delivery

• Synthesize data and create programs to address gaps in the business, bringing in cross-functional teams as needed

• Develops creative net new approaches or processes to solve new or emerging problems

• Empowers your team to delivers compelling & impactful programs to large & diverse audiences of sellers; comfortable presenting to large groups

Operational Implementation

• Structured project management skills with the ability to engage in the right actions and cross-functional teams to drive successful goal attainment and consistently produce strong results despite day-to-day challenges

• Operationalize the program from start to finish, which includes managing the execution across multiple cross-functional teams, delivery, follow-up, and managing-up engagement metrics post-program launch

• Change management based on program performance and Key Performance Indicators

Win as a Team

• Demonstrates ability to inspire and motivate a team to align on what needs to be done and to do their best work

• Asks questions and seeks out input from others to develop the best solutions and ideas

• Fosters a culture of interdependence, encouragement, teamwork, collaboration, and communication

Required Skills/Experience

• 15+ years of experience in Sales, Sales Leadership, Sales Strategy, Sales Programs, or Sales Operations.

  • 5+ years of people leader experience

• Experience designing (or influencing the design) of revenue-producing sales campaigns and/or programs.

• Experience drawing actionable insights from data sets in their most common forms (Excel, Business Objects, Salesforce.com, etc.)

• Mastery of effective sales strategies

• Ability to design prescriptive programs and strategies, and then “operationalize” them

• Ability to work collaboratively with sales leaders, sales strategy, data science, corporate marketing, product marketing, and enablement

• Highly skilled in Salesforce reporting/dashboards, Einstein Analytics, Tableau, and excel

• Exceptional written and verbal communication skills as well as public speaking proficiency; create and deliver executive-level presentations

• Operational rigor and track record of cross-stakeholder program management and execution

• Ability to succeed in a collaborative, startup fast-paced environment

• Established credibility and trust with senior management or boards on business strategy

• Preferred, but not require:

  • MBA
  • Consulting experience

Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $218,100 - $332,600 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.