Content Production Manager - Sales Market Finland, Latvia, Lithuania & Estonia

Job Description

WHAT YOU'LL DO

As a Content Production Manager at H&M, you plan and adapt marketing and in‑store communication content and collaborate with media and production partners to deliver high‑quality assets. You ensure effective store communication by coordinating materials, digital content needs, and feedback from store teams.

You will:

• Plan and oversee adaptation and delivery of globally initiated activities in all media and in‑store communication channels, ensuring alignment with brand and campaign goals.

• For local tactical activations: plan and coordinate asset production and/or adaptation across multiple channels, based on the local marketing plan.

• Stay immersed in the local daily plan to anticipate asset needs for paid media and store communications, while keeping up‑to‑date with global channel playbooks, media formats, and store formats, and maintaining a clear understanding of global store communication strategies and placements.

• Collaborate closely with Media Leads, Media Agencies, Production partners and vendors to brief, track, and approve the production and adaptation of assets.

• Act as the main point of contact for Media agencies regarding formats, assets, and campaign materials.

• Coordinate production of store material, in collaboration with Store Visual teams.

• Brief the Store Visual team on POS plans and campaign quantities, feed local digital‑screen content needs into production, and collect in‑store feedback on communication materials and asset allocation to share with relevant stakeholders.

WHO YOU ARE

You have a background in marketing, communications, or business, with strong paid‑media expertise, analytical ability, and stakeholder‑management skills. You bring years of experience in digital or performance marketing, proven success managing media budgets and ROI‑driven campaigns, and solid experience collaborating with agencies.

• Degree in Marketing, Media, or Production Management (or equivalent experience)

• Strong understanding of paid media formats (TV, OOH, OLV, Display, Social, Print, etc.)

• Knowledge of retail store communicatons formats and production

• Excellent organizational skills with attention to detail

• Strong analytical and problem-solving abilities

• Fluent in English; additional languages are an advantage

• Minimum 3–5 years of experience in marketing, content production, or media roles (agency or client side)

• Experience working in fashion retail or similar

**JOIN US **Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site in ENGLISH as soon as possible but no later than 21st August. As we review applications continuously, the role may be closed early.

This is a full-time permanent position and it is based in our Helsinki Support Office. Local contract will be offered for this role.

Take the next step in your career together with us. The journey starts here.

**WHO WE ARE **H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

**WHY YOU’LL LOVE WORKING HERE **At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

Take the next step in your career together with us. The journey starts here.

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.