Marketing Manager, Identity & Fraud Product Owner

Together We Innovate. Together We Change.

Interested in helping deliver secure, seamless digital experiences that build consumer trust and support business growth? If you enjoy solving complex challenges at the intersection of technology, consumer experience, and risk management, this opportunity may be a great fit.

We're seeking a Marketing Manager, Identity & Fraud Product Owner to lead the strategy and continuous evolution of Altria's consumer identity verification, account management, and fraud management platforms. In this role, you'll partner across business and technology teams to deliver consumer-centered solutions while balancing business objectives, risk, compliance requirements, and technical considerations.

This role offers remote flexibility, though candidates who can work in a hybrid capacity from our Richmond, VA headquarters are preferred. Occasional travel to Richmond (5-10%) may be required.

What You'll Be Doing:

• Serve as Product Owner for proprietary platforms that support consumer identity verification, access and account management, and fraud management capabilities.

• Develop and manage a product roadmap that balances business value, consumer impact, risk, compliance requirements, and technical constraints.

• Identify opportunities to enhance platform capabilities, processes, and the consumer experience through industry research, market trends, and data-driven insights.

• Partner with stakeholders to design and implement platform enhancements that improve usability, efficiency, and overall consumer experience.

• Translate business needs into actionable requirements and collaborate with technical teams to deliver scalable solutions while helping stakeholders understand technical considerations and tradeoffs.

• Lead cross-functional initiatives by coordinating stakeholders, managing project plans, resolving issues, and driving alignment across business and technology teams.

• Monitor platform performance and consumer experience outcomes to identify opportunities for optimization and continuous improvement.

• Develop and deliver data-driven recommendations and executive-ready presentations to support informed decision-making and stakeholder alignment.

• Partners with teams across legal, marketing compliance, consumer data privacy, and security to help ensure regulatory and policy requirements are effectively addressed.

We Want You to Have:

• Bachelor's degree in Marketing, Business, Information Systems, Technology Management, or a related field.

• 7+ years of experience in product management, digital products, marketing technology, consumer experience, business analysis, or related disciplines.

• Experience managing complex cross-functional initiatives involving business and technology organizations.

• Experience owning digital platforms, technology-enabled business processes, or consumer-facing solutions.

• Understanding technical architecture, APIs, system integrations, data flows, and platform ecosystems.

• Ability to drive clarity, decision-making, and issue resolution across technical and non-technical stakeholders.

• Strong communication, presentation, project management, and organizational skills.

• Ability to navigate ambiguity and effectively manage competing priorities in a dynamic environment.

• Experience with identity verification, fraud prevention, consumer data, marketing technology, or consumer-facing digital platforms is highly desirable.

• Experience working within a highly regulated environment is preferred.