Marketing Program Specialist

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Marketing Program Specialist

Introduction to the Team

Expedia Cruises supports a network of more than 270 travel agencies and 7,500 Vacation Consultants. The team helps bring retail marketing programs to life across the network, enabling local teams to connect with travelers, promote their services, and generate leads and revenue.

Make an Impact

As a Marketing Program Specialist, you will be a trusted marketing partner and program ambassador for franchisees and Vacation Consultants. You will guide them through the tools, resources, and processes they need to execute effective local marketing strategies and maximize their return on marketing investment.

Working closely with the broader marketing team and subject matter experts, you will support campaigns across email, web, social media, events, direct mail, and in-store marketing. This role combines marketing execution, client service, training, design, and cross-functional collaboration, with a direct impact on local lead generation and revenue.

You are a customer-focused marketer who enjoys turning marketing programs into practical, measurable results. You build strong relationships with stakeholders, provide responsive and thoughtful support, adapt easily when priorities change, and embrace technology as a way to make marketing more effective. A passion for travel is a natural fit for this role.

In This Role, You Will

• Create resources and documentation that help franchisees and Vacation Consultants execute local digital, print, and in-store marketing campaigns.

• Provide guidance and support for online marketing tools used to develop local email, social media, direct-mail, and website campaigns.

• Drive awareness and adoption of marketing programs through communications, training, webinars, documentation, and targeted support.

• Support design processes, requests, and workflows

• Deliver responsive customer service by helping franchisees quickly find the right marketing template, process, or resource for their needs.

• Coordinate local campaign execution with marketing subject matter experts across email, landing pages, social media, events, direct mail, and in-store marketing.

• Support local market segmentation and help plan and execute multi-store events and campaigns by coordinating marketing activities into cohesive local programs.

Experience and Qualifications

• You have a university degree in Marketing, Communications, or a related field.

• You have at least two years of experience in consumer, retail, partner, or client marketing.

• You have hands-on experience with content management systems and online marketing tools.

• You have experience executing digital advertising, print, retail, and point-of-sale campaigns.

• You are experienced with design software and creating various print and digital pieces

• You have strong customer or client service experience, with a track record of providing responsive and effective support.

• You are comfortable presenting in webinars, training videos, and live training sessions.

• You are highly organized, detail-oriented, and comfortable working with data.

• You are creative and adaptable, with the ability to reprioritize effectively in a dynamic environment.

• You have strong written, verbal, and cross-functional communication skills.

• You can manage multiple projects independently while contributing effectively as part of a team and meeting deadlines.

The total cash range for this position in Vancouver is $65,500.00 to $92,000.00. Employees in this role have the potential to increase their pay up to $105,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.