The Role

Are you looking to excel your career within an inclusive, innovative global FMCG business supported by 25,000 employees?

A burst of energy, creativity, and consumer impact sits at the heart of the Brand Activation Executive role at Imperial Brands. It’s a chance to shape how NGP brands show up across the UK&I market—bringing campaigns to life through smart activation, sharp consumer insight, and seamless cross‑functional collaboration. You’ll champion brand consistency across every touchpoint, lead direct‑to‑consumer activations, and turn strategy into bold, integrated campaigns that truly connect with target audiences.

Working alongside talented brand, category, insights, and engagement teams—as well as top-tier creative and media agencies—you’ll help steer a lead market, influence best practice across the wider group, and track the KPIs that keep our brands winning. It’s a role for someone who loves making things happen, thrives in a fast-paced environment, and is excited to turn big ideas into standout consumer experiences.

Please note: This is a 1 year fixed term contract position. Based at our Bristol Head quarters where we work on a hybrid basis of 2-3 days per week in the office.

Principle Accountabilities

• Media Activation Leadership: Own the planning and execution of all consumer-facing media activations across Out‑of‑Home, Proximity, In‑store and Partnership touchpoints, while proactively identifying opportunities to grow brand awareness and consideration.

• Integrated Campaign Development: Collaborate with cross‑functional teams and external creative and media agencies to build integrated, insight‑driven campaigns aligned to consumer typology, brand strategy and EVP portfolio priorities.

• Budget Ownership & Governance: Manage the full media activation budget, ensuring plans meet agreed financial targets and all investments are approved, while supporting wider teams on new initiatives across Digital, Trade Activation and other consumer‑facing areas.

• Performance Measurement & Insights: Develop brand and campaign KPIs, lead quarterly performance monitoring with insights and media partners, and provide clear recommendations to strengthen brand equity, awareness and campaign effectiveness.

• Brand Stewardship & D2C Activation: Act as a guardian for all consumer-facing assets and activation materials, owning the development of direct‑to‑consumer activations and ensuring agile responses to market shifts or legislative changes.

• Innovation, Launch Support & Partnerships: Support planning for new product launches within the EVP Category team, manage brand partnerships including contract renewals and activation, and ensure all partners meet contractual requirements.

Skills and Experience Required

• Brand/product experience,

• Experience of executing against brand strategy,

• Ability to think laterally and creatively, to deliver ideas, initiatives and contribute to discussion,

• Understanding of brand management,

• Analytical skills and strategic thinking to question and recommend brand strategies,

• Good communication and presentation skills,

• Highly collaborative.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.