Retail Media Specialist

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

A Retail Media Specialist is responsible for the retailer presence of a brand. They are in charge of planning and implementing digital media campaigns aligned with business goals on media platforms such as Amazon Ads, Criteo, Unlimitail and all main retailers.

Responsibilities

The key responsibilities include:

• Developing a relationship with the client’s Online Brand Managers.

• Understanding the brand necessities in retail media.

• Implementing the media marketing strategy in retailers such as Amazon, Primor, Perfurme´s Club, Douglas, Carrefour, etc.

• Coordinating the advertising media plan.

• Managing end-to-end digital campaigns from the media platforms (activation, optimization, budget allocation, relation with retailers, etc.)

• Maintaining a strong online brand voice in online retail sites.

• Maintaining a solid knowledge of retail media tools.

• Analysing and reporting campaign results and brand performance.

• Budget and KPIs control and follow-up

Qualifications

Qualifications

• Experience: 2-3 years of experience.

• Strong English communication skills (C1 level required), which will be evaluated during the recruitment interview process.

• Communication and interpersonal skills.

• Analytical skills;

• Amazon Search Ads, Amazon DSP

• Ability of using Microsoft Office for various tasks (Excel, Power point…).

• A deep understanding of how data analytics influences key business KPIs.

• Deep understanding of customer journey optimization across digital.

• Strong learning ability and cross-departmental and cross-country communication skills.

Additional Information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.

• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".

• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.

• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.

• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🧘‍♂️

• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.