Channel Activation Specialist - Modern Off Trade

Location: South Jakarta || Function/Department: Sales

ABOUT MULTI BINTANG INDONESIA

Multi Bintang Indonesia is the pioneer of the beer industry with a proud history of more than 90 years in Indonesia. As part of The HEINEKEN Company, we brew and market some of the most iconic beer brands. Our portfolio includes BINTANG, Indonesia’s most loved and iconic beer, Heineken®, the world’s leading international premium beer brand, as well as other favorites such as BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, Kawan Senja and BINTANG 0.0.

Driven by our purpose “Brewing the Joy of True Togetherness to Inspire a Better World,” we combine iconic brands, innovation, and a passion for consumers to create meaningful experiences across Indonesia.

At Multi Bintang Indonesia, we offer a dynamic environment where you can grow your career, collaborate with passionate teams, and contribute to a business that continues to shape the beverage industry. Join us and let’s do something that matters!

ABOUT THE JOB

Multi Bintang Indonesia, is currently hiring for a Channel Activation Specialist – Modern Off Trade under the Sales function. Based in our Talavera office, this role reports directly to the Channel Development Manager to lead impactful in-store activation, POSM, visibility, and shopper engagement across the Modern Off Trade channel.

This role will operate at the intersection of Brand Marketing, Sales, Key Account teams, customers, agencies, and vendors. You will translate brand strategies and commercial priorities into practical, consistent, and effective channel execution while ensuring our brands show up strongly across priority customers and outlets.

JOB PURPOSE & IMPACT

The purpose of this role is to drive the Modern Off Trade activation agenda by translating brand strategies, customer priorities, and commercial objectives into relevant and executable in-store programmes. You will act as the key bridge between Brand Marketing and Sales, ensuring brand standards are protected while customer and outlet realities are properly addressed.

Through this role, you will help strengthen brand presence, improve shopper engagement, manage activation investments effectively, and deliver execution excellence across Modern Off Trade customers and outlets.

This position has a direct impact on how our brands are experienced in-store, how activation investments are used, and how quickly and effectively commercial opportunities are brought to life.

MAIN RESPONSIBILITIES

• Lead Modern Off Trade activation projects from planning to execution.

• Develop and execute POSM, visibility, customer activation, and shopper engagement programmes.

• Align Brand Marketing, Sales, Key Account teams, customers, agencies, and vendors.

• Manage activation budgets, spending, timelines, and vendor coordination.

• Ensure execution quality, brand consistency, and commercial relevance across priority customers and outlets.

CANDIDATE CRITERIA

• Bachelor’s degree in Marketing, Business, Economics, Architecture, Engineering, or related fields.

• Minimum 2 years of experience in Trade Marketing, Shopper Marketing, Channel Marketing, Brand Activation, Key Account, Sales, or related commercial roles.

• Experience in FMCG, beverages, retail, or consumer-focused industries is preferred.

• Experience managing end-to-end execution through multiple external partners, including agencies and vendors, without direct reporting authority.

• Familiar with POSM, visibility, BTL activation, customer programmes, agencies, vendors, or production processes.

• Strong project management, stakeholder management, communication, and problem-solving skills.

• Good commercial understanding, shopper/customer orientation, and attention to detail.

• Able to work independently, manage ambiguity, and make timely decisions.

• Proficient in Microsoft Excel, PowerPoint, Word, and Teams.Business-level English communication.

Note:

Multi Bintang Indonesia embraces diversity and welcomes applications from all backgrounds! We are committed to fostering a positive and inclusive recruitment process. If you require any assistance during your application or at any stage of the process, please let us know how we can support you by contacting us at [email protected].

Disclaimer:

Your safety and trust are our top priorities. We will never request any form of payment—whether for processing documents, travel arrangements, or any part of the hiring process. If you ever feel unsure or want to verify the legitimacy of any communication, please reach out to us directly at [email protected]. This is our official email, and we only use addresses ending in @heineken.com.

We carefully review all applications and will contact candidates whose profiles best match the role. If this opportunity excites you, we encourage you to apply—even if you don’t meet every single requirement. Your application will still be thoughtfully considered.

By submitting your application, you acknowledge that Multi Bintang Indonesia may share your data with trusted third‑party partners appointed for recruitment purposes. Your information will be handled with strict confidentiality and in accordance with applicable data protection laws. For any concerns, contact [email protected].