Design Manager Sports, Graphic Design - LEGO® DESiGN

Job Description

We are looking for a Design Manager Sports, Graphic Design to strengthen and align graphic design execution across multiple sports franchises. In this role, you will work closely with Creative Leads from each team, ensuring consistency, quality, and strategic alignment across visual identities, campaigns, and partnership assets. This role will oversee visual identity systems, and partnership assets across several cross-franchise teams!

Core Responsibilities

• Lead the creative process for sport graphic design, from concept to production. Act as the single point of contact for leadership regarding graphic design related matters across all sports franchises.

• Align design direction with business goals and ensure design contributes to product success and brand growth.

• Develop, implement, and maintain design guidelines and visual systems to ensure brand consistency across franchises.

• Facilitate collaboration between franchise design leads, encouraging knowledge sharing and operational efficiency.

• Collaborate cross-functionally with product managers, marketing, and sponsors to make sure design work integrates smoothly.

• Manage cross-franchise creative calendars, timelines, and deliverables under tight seasonal and event-driven deadlines.

• Translate sports culture, trends, athlete storytelling, and fan behavior into innovative and impactful visual concepts.

Play your part in our team succeeding

The ideal candidate brings a strong design background within the sports industry — with proven experience working across professional teams, leagues, or sports brands. They understand the culture, energy, and commercial dynamics of modern sports, and can translate them into compelling visual storytelling while maintaining brand integrity across multiple properties.

This position requires a strategic problem solver who can balance team-specific creativity with a unified overarching brand direction, while collaborating closely with marketing, product, partnerships, and leadership parties!

Do you have what it takes?

Must Haves:

• A handful years of experience in sports graphic design within professional sports teams, leagues, agencies, or sports brands

• Demonstrated leadership experience in a design management role.

• Strong portfolio showcasing sports branding, campaign design, team identity, merchandise graphics, and partnership assets (vector-based work required).

• Experienced in managing multiple partners across franchises or business units

• Deep understanding of sports culture, visual trends, and fan engagement across major sports.

• Experience working with sponsorship integration, brand collaborations, licensed properties, and IP Partners

• Strong proficiency in Adobe Illustrator, Photoshop, InDesign, and other industry-standard design tools.

• Excellent communication, organizational, and stakeholder management skills and an ability to deliver high-quality work under tight deadlines.

• Fluency in English, written and spoken.

Additional preferences:

• A background in Graphic Design, Visual Communication, or a related field.

• Ability to build and maintain scalable visual systems across multiple brands or teams.

Please share in English your CV, motivational letter, and portfolio. It is required to submit a portfolio (maximum upload size per file is 2 MB) or to present a link clearly highlighted in the CV.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.